The Effects of Television Violence Essay - 1416 Words

The Effects of Television Violence Recent attention in the media relating violence and children has created much controversy and debate. Our society has brought much focus on violence in the media and how it has effected children of all ages and races. High school shootings and increasing crime in small towns all over the country has brought forth the question of whether or not children are exposed or desensitized to too much violence in television, movies, news, and other sources. Many people feel this violence is causing children to kill children and good towns go bad. Many people are also wondering if this violence could be a matter of survival for our society or if it has to do with the way parents are raising their†¦show more content†¦Theaters have an age system for people who want to see movies but are not quite old enough to handle the violence maturely. This works when children under the age of seventeen are not admitted into certain movies unless accompanied by an adult. This is effective but only when the theaters follow the rules, and when parents who do accompany their children know which movie is acceptable for their children to see. These systems are effective for TV and movies but what about other forms of media violence such as the news, books, and video games? Video games seem to get increasingly violent and yet parents are still allowing their children to play them, and books are easy to come across as long as you have a library card or a few dollars. The violence in the news seems to be one form of brutality that will not be departing from our society until crime disappears all together. So the parents do have an effect on what their children are exposed to and they have a lot of control over most of the violence their children are witnessing. Lately, recent crime increases in white upper and middle-class parts of our nation have brought focus to this media violence problem. Many people have stereotyped urban areas as criminally prosperous areas and have only focused on this problem when it began to happen in the areas of our nation where things were supposed to have a lower crime rate. Small towns in our country areShow MoreRelatedThe Effects of Television Violence on Children1315 Words   |  6 Pages Shortly after a Boston television station showed a movie depicting teenagers dousing a derelict with gasoline and setting him afire, six youths attacked a woman and set her on fire in an identical manner. Several months later, NBC televised Born Innocent, a made-for-television- movie, which showed the sexual violation of a young girl with a broom handle. Three days after this program aired, a group of girls committed a similar attack on another 9-year-old girl (â€Å"Wild† A20). These are justRead MoreThe Effects Of Television Violence On Children1735 Words   |  7 Pageswatches approximately 23 hours of television weekly. Children spend more time watching TV than doing any other leisure activity. By the time they finish high school, most have spent more time in front of the TV than in the classroom (Strasburger, 1995). On average, a child will see 18,000 murders, robberies, bombings, assaults, and beatings in their years of watching television (Liebowitz, 1997). Not to mention all the food commercials. In today s society, the television is used for more than just entertainmentRead MoreTelevision Violence and Its Effect on Children867 Words   |  4 PagesTelevision Violence and Its Effect on Children The children of today are surrounded by technology and entertainment that is full of violence. It is estimated that the average child watches from three to five hours of television a day! (Neilson 1993). Listening to music is also a time consuming pastime among children. With all of that exposure, one might pose the question, How can seeing so much violence on television and video games and hearing about violence in in music affect a childs behaviorRead MoreThe Effects Of Television Violence On Children1552 Words   |  7 Pagesleisure 2.8 hours of television a day. There is the constant outcry from parents and teachers that children are growing to be television-obsessed zombies, or that the exposure to violence from their favorite shows are going to cause aggressive actions. But if that is true, then how is it that we as adults are able to stop ourselves from murdering everyone we see, especially if we have so many television programs with violence as a feature? The effect that television violence has on us does not comeRead MoreThe Effects Of Television Violence On Children915 Words   |  4 PagesIntroduction Today violence is the gold of television. Violence has become a high demand by the viewers. The more violence equals more views which equals more demand. According to Hamilton (2002), â€Å"Children are not the target of advertisers on most violent programs. But their exposure to violent images can lead to social damages not factored into decisions about when to air programs and where to draw the line on content† (p. 18). The controversial debate that television violence influence childrenRead MoreEffects Of Television Violence On Children Essay1722 Words   |  7 PagesEffect of Television Violence Program on Children Now more and more violence television shows appear on the screen. A lot of television shows will remind that is available for certain range of audience. Of course, elementary school student, mostly watch cartoon. However, the television production people will add violence into the show. This study aimed to demonstrate the gender-specific impact of violence-oriented television cartoons for children, and to identify the behaviors demonstrating thisRead MoreThe Effects Of Television Violence On Children Essay1246 Words   |  5 Pagesthrough violence. The guest baby sits your kids and teaches them principles you don’t agree with. Does watching violence in TV is harmful for your children? Is it Ok to let the 2 year olds watch TV unsupervised? No says the American replacing baby sitters? Hypothesis: Extensive viewing of television violence causes children to behave in aggressive or harmful ways to others. Children model behavior they see in the media, she wrote in 1993. If kids don t see the consequences of violence, it teachesRead MoreEffects of Television Violence and Children3538 Words   |  15 PagesEffects of Television violence and Children Outline: I.THESIS STAEMENT: Although the television serves as a form of entertainment, when you abuse its use, and make it a habit to watch, it gives negative effects on the behavior of children especially in their brain’s development. II. PORPUSE OF THE RESEARCH III. INTRODUCTION IV. HIPOTHESIS amp; METHOD A. CHILDREN QUESTIONNAIRE 1. HOW IT CAN AFFECT VIEWER’S BEHAVIOUR 2. CHILDREN RESPONSES B. EFFECTS amp; RESULTS 1. NEGATIVE EFFECTS a. Behavior ofRead MoreEssay Television Violence and Its Effects622 Words   |  3 PagesTelevision Violence and Its Effects Violence on television is a primary cause of violence in real life Teenagers my age are constantly being bombarded with so called parental warnings and film certificates which intend to provide us with guidance on what we should and should not be watching, if it be on the box or at the cinema. Politicians and socialRead MoreThe Effects of Television Violence on Children Essay1338 Words   |  6 Pages Thesis Statement: Unsupervised children who watch violence on television exhibit violence in their everyday lives and develop into aggressive adults. â€Å"Research shows that television violence increases levels of aggression, fear, and desensitization among some who consume it† (Hamilton). This quotation by James Hamilton briefly summarizes the potentially negative effects of television on young minds. A child’s favorite television show can keep a child occupied while the mother prepares

Should Female Contruction Workers Earn the Same Wages as Male

Ever since women have been able to vote, there have been more rights for women everywhere in America. Somehow in construction working, women get lower paid than men. Should they be paid the same as men? The working area is the same, so why is it that women have lower payments because of their gender? This should be a new rule, for women have the same exact rights as men. Everyone is working the same, so why not? Finally, this can reduce women strikes. Working class women internalize their own oppression. These women learn the stereotypes that define their lives at an early age. Working class women strive to maintain the traditional feminine ideal while simultaneously struggling with the limitations of class. To a significant extent, the†¦show more content†¦Of the recent discussions, much of this has been influenced or at least based around Freuds theory of psychoanalysis and the his account of sexual development that follows from it. In very simplistic terms his account places masculine Is the inequality between men and women a human universal In this essay I will look at whether the inequality between men and women is a human universal, or whether there are or have been societies in which women shared ... sexuality at its centre, making the penis the only recognised and valued sexual organ (Smart). Female sexuality is constructed as lack of or a void because her genitals offer us nothing to see (Irigaray), thereby her desire is framed as an urge to come to possess the valued organ, which is the penis. Freuds account of sexuality was initially dismissed by Kate Millett in 1969 as she argued his ideas were self-interested and just plain silly, however in Human Sexuality Explain the components of Human Sexuality. In your explanation include the definition of Gender we constructed in class. The components of Human Sexuality ... 1974, Juliet Mitchell brought Freud back into feminism (Smart). She argued that his references to the penis shouldnt be taken so literally, in attempt to split the symbolic phallus from the biological penis, the problem however remerged because men have both power and penises, so penis continued collapsing in the phallusShow MoreRelatedProject Managment Case Studies214937 Words   |  860 Pagesauthorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 750-4470, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, e-mail: permcoordinator@wiley.com. Limit of LiabilityDisclaimer of Warranty: While the publisher and author

Night Creature Crescent Moon Chapter 4 Free Essays

Not the same one. Couldn’t be. I stood near the window shaking my head, unreasonably spooked by a flower. We will write a custom essay sample on Night Creature: Crescent Moon Chapter 4 or any similar topic only for you Order Now Well, maybe not unreasonably. I hadn’t brought it here. My gaze flicked around the room. There wasn’t anywhere to hide, except – I glanced at the floor, and the breath I’d been holding streamed out in relief. The wooden bed frame ended at the carpet. There was no â€Å"under the bed.† Slowly I crept toward the bathroom. Why I didn’t just call security I’m still not sure. Perhaps I couldn’t bring myself to say, â€Å"I found a flower. Save me!† I’d left on the bathroom light as I always did when sleeping in a strange place. I hated walking into walls half-asleep. The reflection in the vanity mirror revealed there was no one inside. Just as there was nothing in the closet. Which meant – I turned toward the window. The curtains, meant to block the sun so Mardi Gras partiers could sleep away the day, also blocked everything else. Unable to bear not knowing, I strode across the room and whipped them back. Then stared past the empty balcony, studying the flickering neon across the street My room was on the fifth floor. How could anyone scale the hotel without being seen from below? But would the drunks even notice? If they had, would they care or merely cheer? However, if they’d cheered, I’d have heard them. â€Å"Damn,† I muttered. Someone had been here. But who? How? Why? All questions for a time when the sun was shining. Too bad they kept me up for the rest of the night. Dawn found me dressed and swilling coffee from the complimentary urn in the lobby. If I could have positioned my mouth directly beneath the spigot without undue notice, I would have. I was so tired. I showed the concierge the address on my handy dandy sheet of paper. Contrary to the opinion of the sexy-voiced Cajun with an attitude, the concierge confirmed it as the location of a trustworthy guide service – CW Swamp Tours. I retraced my route to the dock where a man waited on an airboat. â€Å"Deanna Malone?† I guess he was waiting for me. â€Å"Diana,† I corrected, and he grinned. I wished that he hadn’t His teeth were nothing to write home about. They’d make a short letter, since there were so few left. A shame. He didn’t appear a day over twenty. â€Å"Mr. Tallient sent me.† The accent was Deep South – not a hint of France, and I missed it. â€Å"I was here yesterday,† I said. His face, which resembled both Howdy Doody and Richie Cunningham, despite the bright white hair that shone beneath the morning sun like a reflector, crumpled with the effort of thought. â€Å"Was I supposed to come yeste’day? I get confused.† Hell. I hoped he didn’t get confused in the middle of the swamp. â€Å"I met someone – † I began. â€Å"No one but me comes to this place.† â€Å"Tall, dark.† I left out â€Å"handsome,† fearing I’d sound too much like Snow White. â€Å"Long hair.† My guide shrugged. â€Å"Don’t bring no one to mind.† â€Å"Did Frank – Mr. Tallient – tell you what I need †¦?† I wondered if he was Adam Ruelle, except Ruelle was mysteriously missing. Besides, I doubted a man who had been raised in a mansion, however broken down, would let his teeth rot out of his head. Then again, I could be wrong. â€Å"What’s your name?† â€Å"Charlie Wagner. Tallient said you wanted to look for the wolf.† â€Å"Have you seen one?† Charlie’s gaze slid from mine. â€Å"Can’t say as I have.† I found his choice of words interesting. He couldn’t say. Didn’t mean he hadn’t seen it â€Å"You gonna meet me here at dusk?† he asked. â€Å"Dusk?† The last time I’d come at dusk I’d nearly been eaten by an alligator, and that had been the best part. I remembered the voice, the scent of smoke, his breath in my hair, and his arm cradling my breasts. A long, long time had passed since a man’s anything had been near them. Maybe the alligator hadn’t been the best part, after all. â€Å"Wolves don’t come out in the light,† Charlie explained. I knew that â€Å"All right,† I said. â€Å"Dusk.† He made no move to leave. After several silent moments, I asked the only question I still had: â€Å"Do you know Adam Ruelle?† Charlie had been peering into my face, and now he glanced away. â€Å"Never met him.† â€Å"Know where he lives?† â€Å"No one does.† â€Å"What about the Ruelle place?† Charlie pointed to the far side of the water and the waving grass. I had nothing else to do Tallient had already hired Charlie. And I was curious. â€Å"Take me there,† I said. Charlie’s boat was a smooth, fast ride. I probably should have been wary. Airboats flipped in the swamp all the time. But the whip of the wind in my hair, the sun on my face, was too enjoyable to ruin with what-ifs. In the daylight, the swamp was beautiful. A riot of colors, hardly any alligators, not a nutria rat to be had. I doubted the area would be as appealing tonight. The red, stalklike flower grew everywhere. I jabbed my finger at a clump as we scooted past, but since we both wore earphones to drown out the blare of the boat, Charlie wasn’t going to be answering my questions anytime soon. He merely flashed me his un-teeth and kept driving. The Ruelle Mansion became visible as we slid wide around a small island. The place would fit perfectly on a Halloween card. The boards had gone gray; the windows were broken; the porch listed to one side. Despite its condition and obvious age, the word stately came to mind. In days past, music, laughter, life, had filled the rooms. If I concentrated very hard, I could imagine the Ruelle Mansion coming alive again. Most plantations in this part of Louisiana were located on the Great River Road, which ran from New Orleans to Baton Rouge. Finding one here was as mysterious as it was fascinating. I felt as if I’d stepped through a time warp and into another century. Charlie cut the engine, and we bumped against the decaying dock. â€Å"How long since someone lived here?† I asked. â€Å"Used to be a lot of transients in and out. But no one lately.† â€Å"Why not?† â€Å"People got spooked. Ha’nts and such. Heard tell a few folks disappeared and no one ever saw ’em again.† I stared at the building. If any place looked haunted, the Ruelle Mansion did. ‘I’d think the walls would have rotted in the damp.† â€Å"Made of cypress wood from the swamp. Never rots. House’ll stand until the end of time.† While I should have been reassured that the structure was sound, instead I was a bit creeped out that the house would be standing here when the rest of the world had passed away. â€Å"Come with me,† I ordered. I wasn’t afraid of ghosts, but I had a hard time believing every homeless person in the area had been scared off by the rumors. I didn’t relish running into a transient as I wandered through the place. Charlie shrugged, tied up the boat, and followed. â€Å"What’re those flowers?† I indicated a patch that seemed to mark the end of the yard and the beginning of the swamp. â€Å"The tall red ones.† â€Å"Fire iris.† â€Å"Pretty.† I took a step in their direction. â€Å"Don’t touch ’em!† â€Å"Why?† I had visions of hives, rashes, swamp warts. Hell. The thing had been on my bed. â€Å"Bad luck.† â€Å"What kind of bad luck?† â€Å"Hoodoo and such.† Hoodoo was an old-time, backwoods version of – â€Å"Voodoo?† His only answer was another shrug. This was the second time voodoo had entered the conversation since I’d gotten here. Of course I was in New Orleans, the voodoo capital of America. I shouldn’t be surprised. I wasn’t. However, I decided it might behoove me to make a visit to Priestess Cassandra after all. Charlie climbed the steps, his boots thunking against the worn wood like distant thunder. The sun threatened to cook everything well done, yet he wore jeans, a long-sleeved shirt, and work boots. I suspected the latter had something to do with snakes. Glancing at my sneakers, I made a mental note to buy heavier shoes. He opened the door, and I followed him in. Someone had stayed here once. Several hundred someones, by the size of the garbage pile. The smell didn’t help. Old food, new dirt, and†¦ I could have sworn I smelled blood. I shook my head. The place was dim, dusty, dirty, but there wasn’t any blood. Why would there be? If there’d ever been any furniture, it was gone now, either stolen or maybe used as kindling – although I couldn’t imagine the weather ever being cold enough to warrant a bonfire. There weren’t any holes in the roof or the floor, only the windows. With some elbow grease and a few pounds of soap and water, the place could be habitable again. Hey, I’d seen worse. A board creaked overhead, as if someone had accidentally stepped on a crack, then frozen at the sound. â€Å"Hello?† Charlie called. No one answered. I jerked my head toward the stairs and together we climbed them, splitting up on the second floor. Charlie took the right side; I took the left. I didn’t find anything but dirt until I reached the last room near the back of the house. There wasn’t anyone there – at least no one alive. Ha-ha. But there was a picture on the wall. A very old, very interesting picture. I was still looking at it five minutes later, trying not to hyperventilate, when Charlie found me. â€Å"Who is that?† I asked. â€Å"Ruelle.† â€Å"I thought you’d never met him.† Charlie cut me a quick glance. â€Å"Not Adam. That there’s his granddaddy, several generations back.† He tapped the corner of the photo where a tiny notation read: 1857. I’d been too flipped out to notice. â€Å"Name’s Henri.† Charlie spoke the name with a French twist, dropping the h, putting the accent on the second syllable. â€Å"He’s been dead nearly a hundred and fifty years.† Charlie’s words reached me from a long way off. I couldn’t stop staring at the photo. The face was that of the man in my dream. How to cite Night Creature: Crescent Moon Chapter 4, Essay examples

Global Business Marketing Nutrition and Beverage

Question: Discuss about the Global Business Marketing for Nutrition and Beverage. Answer: Introduction Marketing of new products by global companies is detrimental to the culture of the individuals in the host country. This paper discusses various aspects of marketing done by global brands with respect to their products. The brand considered for the purpose of this study is Coca-Cola and the host country selected is India as it is one of the most important consumer hubs of the world. The host country cultural analysis and impact on the culture of the country and its people, with the introduction of a new product by a global brand, has also been made in this study. The Coca-Cola Company- The Brand The Coca-Cola Company is most renowned and largest beverages company of the world. It serves the customers with more than 500 brands with more than 3800 choices. Brand Coca-Cola is one of the most prestigious and valued brands across the globe. Its portfolio comprises of brands worth more than 20 billion dollars. These brands include Coca-Cola Zero, Diet Coke, Fanta, Sprite, Dasani, Powerade, vitamin water, Del Valle, Minute Maid, Simply, Gold Peak and Georgia. The company offers both still and sparkling beverages to its customers. The brand is supplied to more than 200 countries and more than 1.9 billion servings are consumed by customers daily. The company is counted as one of the top ten private employers in the world. It also has dedicated focus on sustainability and reducing carbon footprints and has taken up several projects for environmental protection (Company, 2015). Coca-Cola India is a leading beverage provider of India. It offers a wide range of refreshing beverages to its consumers. The company re-entered Indian markets in the year 1993 with the liberalization of Indian economy. The product range of The Coca-Cola Company in India comprises of Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Fanta, Fanta Green Mango, Limca, Sprite, Sprite Zero, VIO Flavored Milk, Maaza, Minute Maid, Georgia and Georgia, Kinley, Bonaqua, Kinley Club Soda and BURN. The company has a strong network of bottling partners with more than 2.6 million retail outlets. Brand Coca-Cola is among the most preferred brands of Indian consumers. In India, the company operates through its fully owned subsidiary namely Coca-Cola India private Limited. It produces and sells its concentrate, beverage bases, and beverage mix powder through this subsidiary. Whereas the company has its bottling plant named Hindustan Coca-Cola Beverages Private Limited. It also has thirteen licensed bo ttling partners in India. The distribution system consists of distributors, retailers and customers (Company, 2015). Global Brand While many brands have been considered to be global, there is no single concrete definition of a global brand. Various definitions of the global brand are used by scholars and practitioners. These definitions are often used interchangeably and are the reason to create confusion in the minds of marketers. The prime aspects of a global brand are its similarity across the globe, positioning, brand identity, product promotion, etc. A global brand should also be able to offer standardized products to customers across the globe. A global brand should have a strong brand presence across the globe and should be able to generate revenue from outside its country of origin. While some global brands market their standardized products, others may localize their products and packaging to meet local tastes and preferences. In short, the global brands are the brands which can be recognized throughout the world (Kim, 2004). Brand Coca-Cola is a global brand as it has operations across various parts of the world. The company is the supplier of beverages to about 200 countries under its brand name Coca-Cola and other brands. It generates a good amount of revenue from the countries in which it operates. The company has standardized packaging and brand identity worldwide with its red and white colored logo. It has positioned itself as a beverages manufacturing and supplying company across many countries (Company, 2015). Though the promotional activities undertaken by The Coca-Cola Company varies based upon local culture, it is recognized by consumers across the world. Hence, Coca-Cola can be said to be a significant global brand. The Host Country India: Culture Indian culture is considered to be the most ancient culture of the world and is popularly known as the mother of all cultures. It is also known as the human culture as it has been open to people irrespective of their religion, gender, race, and age. History has not been able to trace its beginning so far. Though it is oldest but it is a strong and lively culture which is bubbling with energy even in present times. The Indian culture has always accepted and grown with external factors, influences, and changes. It is on the path to its development (Atreya, 1949). The culture and beliefs of an individual determine the food they consume. This is created over years based upon the beliefs and customs of the society as well. The food and drinking habits also depend upon the physical geography of a country as it is influenced by weather and climate in the particular region. India is a vast country with the wide range of climate, culture, and religion. Its food and drinking culture has been heavily influenced by many generations who have based food and drinking habits depending upon the stage of the lifecycle (baby, adult, old, etc.) and nutritional needs of an individual. The holistic food consumption approach applied by Ayurveda is considered to be very significant by modern sciences. It helps in keeping balance in the mind, body, and soul of an individual (P Pushpangadan, 2012). The peer group is known to be a major influencing factor while consuming soft-drink, in India (Nair, 2013). Prior to the introduction of Coca-Cola, Indian consumers consumed natural fruit juices, tea, and coffee. The guests were served with fruit juices (fresh or packaged), buttermilk, lassi, squash, tea or coffee. The parties did not include aerated drinks as the ones available were considered uneconomical and difficult to handle (being bottled in a glass container). The hotels and restaurants were less in numbers and served natural drinks. There was more focus on healthy consumption habits which was fresh and made at home by the households or made as per order. This bought more personal aspect to the food served by households, restaurants, and hotels (P Pushpangadan, 2012). The majority of consumers led a low to medium lifestyle. Less was spent on consumer goods due to lesser per capita income and lower disposable income of people. The families were mainly joint families with a number of family members. Buying habits of younger generation did not depend on much upon credit facilities (Si ngh, 2013). Changes in Indian Culture Marketing of new products by Coca-Cola is found to be detrimental to the culture of the individuals in India. The changes with the introduction of Coca-Cola have had, on India and people of India have been slow and gradual. The changes include the increase in unhealthy eating and drinking habits, dining out, consuming more unhealthy food and drinks while shopping or at movies, laziness, packaged food consumption, health problems, party culture, etc. (Foundations, 2013). Unhealthy Food Habits Indian consumers are exposed to unhealthy food habits by the advent of Coca-Cola and other packaged food and drinks. The consumers who are able to afford nutritious food are moving to packaged food and drinks habit due to fast paced work life which has been caused due to the arrival of multinationals like Coca-Cola Company. Whereas those who cannot afford nutritious meal consume packaged food which are more energy dense and can cause ill health (obesity, diabetics, etc.) (Foundations, 2013). Adoption of Western Dietary Culture With more population making rural-urban migration there are changes in dietary profile which is impacted by increased dependence on external forces. Such people are adopting western dietary profile which is known to be unhealthy (Foundations, 2013). Dining Out Though the majority of Indian population prefers to dine at home with freshly prepared home food, dining out culture is growing at a rapid pace. This comprises on restaurants, street stalls, stand-alone food counters, Dhabas (roadside food shops). The total value spent on food service included 13% which was spent on fast food (Foundations, 2013). Dining out culture is growing at such a pace due to the strategic promotion and pricing activities of global brands like Coca-Cola. Packaged Food Consumption The packaged food consumption is on an increase in urban areas where there are more working women. Such areas show the inclination to consumption of packaged and processed food products (Foundations, 2013). Consuming Unhealthy Food/Drinks while Shopping /Movies The consumption of unhealthy drinks has shown an increase especially while shopping or at movies. There has been 70% rise in consumption of soft-drinks during the period between 2007- 2012. It was noted to be highest in India (Foundations, 2013) Laziness Leading to Quick Services Restaurants The laziness to prepare food that comes as a side-effect of availability of packaged food has placed a high inclination towards availing services from quick restaurants. There is a slow and gradual shift in consumption from home-made food to ready-made food. This has been the outcome of products like packaged beverages and food (Sivanandham, 2002). Coca-Cola: Marketing in India By the time Coca-Cola entered the Indian market, in 1993, its competitor Pepsi was already operating in India. Due to the predominance of Pepsi, Coca-Cola failed to make the expected impact. However, Pepsi had created demand for aerated drinks among India consumers which had a positive impact on the sales figures of Coca-Cola. The brand then shifted its focus from global promotion to localized promotion or marketing. The brand adopted different marketing strategies, for rural and urban Indian consumers, based upon diverse Indian context. The brand localization marketing strategies included the strategies "Life ho to Aisi", meaning life as it should be; "Thanda matlab Coca-Cola", signifying Coke means refreshment; Regional campaigns; and Coke and food combo meals (Kaye, 2004). Life Ho To Aisi Campaign This marketing strategy meant life as it should be. It was focused on 4% of the Indian population (in metros and large towns). The inspirational message reached loud and clears to the target audience and it impacted the growth and sales of Coca-Cola in India positively (Kaye, 2004). Source: https://www.google.co.in/search?q=life+ho+to+aisi+coke+adespv=2biw=1455 bih=705site=webhpsource=lnmstbm=ischsa=Xved=0ahUKEwi_hLfl0ujOAhXBvo8KHZfAACEQ_AUIBygC#imgrc=QVfM2KfaYgpJXM%3A Thanda Matlab Coca-Cola Campaign This campaign signified "Coke means refreshment." the main aim was to target consumers across small towns and rural market. This comprised 96% of Indian population. For this purpose, Coke introduced a Rs. 10 bottles as well so that low-income group could afford it (Kaye, 2004). Source:(Kadri, 2006) Regional Campaigns In order to reach larger rural consumers, Coca-Cola recruited regional teams and set up regional network system. Local managers and advertising teams were recruited to reach local customers and improve their responsiveness. Due to India's linguistic diversity, the ads were published in local languages. Below is an example of sign writing in Gujarati language (Kadri, 2006). Source:(Kadri, 2006) Source:(Kadri, 2006) Coke and Food Combo Meals Campaign The promotional activities in South Indian states are done in a different manner due to the difference in language and food habits. Coca-Cola promoted Coke in southern states by providing South Indian food combo offers. This was also followed by television commercials and print ads. Below is an example of promotion done by South Indian meal combo offer (Kadri, 2006) The visual communication by Coca-Cola in India reached both rural and urban masses of India. The local specific cultural mediation doubled the penetration of Coca-Cola between 2001-2003. It pushed Coke ahead of its largest competitor, Pepsi, in the minds of Indian consumers. Indian consumers could relate to the ads by Coca-Cola as it was conveyed locally with the help of vernacular language (Kadri, 2006). References Atreya, B. L. (1949). Indian Culture. Paris: UNESCO. Retrieved August 30, 2016, from https://unesdoc.unesco.org/images/0015/001550/155065eb.pdf Company, T. C.-C. (2015). Our Company. Retrieved August 30, 2016, from https://www.coca-colaindia.com/: https://www.coca-colaindia.com/our-company/coca-cola-worldwide-and-in-india/ Foundations, R. (2013). Unhealthy developing world food markets. Rockefelle Foundations. Retrieved August 30, 2016, from https://www.rockefellerfoundation.org/app/uploads/Unhealthy-Developing-World-Food-Markets.pdf Kadri, M. (2006). Glocal Cola. Retrieved August 30, 2016, from https://randomspecific.com/wp-content/uploads/2009/03/glocal_cola.pdf Kaye, J. (2004). Coca-Cola India. Tuck School of Business. Retrieved August 30, 2016, from https://mba.tuck.dartmouth.edu/pdf/2004-1-0085.pdf Kim, E. S. (2004). The meaning of global brand: A perspective from the Korean consumers. University of Hawaii, International Management. Hawaii: University of Hawaii. Retrieved August 30, 2016, from https://scholarspace.manoa.hawaii.edu/bitstream/10125/11686/1/uhm_phd_4480_r.pdf Nair, J. K. (2013). Factors Influencing Brand Loyalty of Soft Drink Consumers in Kenya and India. Int.J.Buss.Mgt.Eco.Res., 4(2), 706-713. Retrieved August 30, 2016, from https://www.ijbmer.com/docs/volumes/vol4issue2/ijbmer2013040203.pdf P Pushpangadan, V. M. (2012, Jnauary). Food, Nutrition and Beverage. Indian Journal of Traditional Knowledge, 11(1), 26-34. Retrieved August 30, 2016, from https://nopr.niscair.res.in/bitstream/123456789/13417/1/IJTK%2011(1)%2026-34.pdf Singh, S. J. (2013). Changing Lifestyles Influencing Indian Consumers: Conceptualizing and Indentifying Future Directions. Global Journal of Management and Business Studies, 3(8), 861-866. Retrieved August 30, 2016, from https://www.ripublication.com/gjmbs_spl/gjmbsv3n8_06.pdf Sivanandham, S. P. (2002). A Study Of Changing Indian Food Market Structure. Retrieved August 30, 2016, from https://tejas.iimb.ac.in/articles/Tejas_December%20Edition_Article%202.pdf

Effectiveness of Standardized Nursing Care Plans in Health

Question: Discuss about the Effectiveness of Standardized Nursing Care Plans in Health. Answer: Introduction: Diabetes mellitus is a metabolic disorder that occurs due to chronic hyperglycemia that results due to defective insulin secretion, defective insulin action or both. Type 1 diabetes occurs when there is an autoimmune reaction to proteins of the -cells of islets of Langerhans of the pancreas. The cause of type 2 diabetes could be a combination of impaired insulin secretion and / or insulin resistance. Obesity, lack of exercise, overeating and stress besides genetic factors are commonly cited reasons for type 2 diabetes. Advancing age can also cause diabetes in some patients, particularly if they have a family history. Alcohol consumption and smoking are also risk factors and can impair insulin secretion and increase insulin resistance in susceptible individuals (Ozougwu, Obimba, Belonwu, Unakalamba, 2013). Since diabetes is caused due to the decrease in insulin secretion, it is important to understand the anatomy of pancreas. The pancreas functions as an exocrine and endocrine organ. It is located in the upper abdominal cavity and lies in the C-curve of the duodenum. The pancreas is supplied with blood through several arteries. It is made up several acini that resemble the lobes of berries. There are scattered throughout the inside of the pancreas tiny groups of cells arranged like a nest and are called the islets of Langerhans. The beta cells sense the rising levels of carbohydrates in the blood and secrete insulin into the blood. The insulin helps the cells to take up the glucose so that it can be burnt to produce energy. Liver and muscle cells can turn excess glucose into glycogen. Once the blood sugar is consumed and sugar levels in the blood are low, the secretion of insulin stops. But in diabetes patients the secretion of insulin is low or the cells are unable to take in enough g lucose so the high levels of sugar in the blood cause hyperglycemia (Guyton Hall, 2006). At the time of diagnosis Mr. X, has experienced the three classical manifestations of diabetes. Thirst was felt due to the dehydration that occurred due to loss of salts and electrolytes due to frequent urination. There was significant weight loss because calories were lost in the form of glucose in the urine. Breakdown of fat and protein is accelerated by insulin deficiency. The increased catabolism leads to weight loss. The spilling over of glucose into the urine when the blood sugar exceeds the renal threshold of 180mg/dl is called polyuria. Loss of water, salt and other electrolytes from the body causes dehydration and thirst. Other systems affected to diabetes in this patient was blurred vision, Candida infection, tiredness and fatigue (McCuloch, 2015). The understanding of Mr. X pertaining to diabetes had been sketchy in the beginning by his own admission. He did not feel motivated to stick to the diet, exercise and motivation prescribed by the doctor. As a result of his failure to stick to the routine, he reported high blood sugar on several occasions. His symptoms of blurred vision, thirst and fatigue continued. On the recommendation of his doctor he decided to attend an education program designed specifically for diabetes patients. (Garca-Prez, lvarez, Dilla, Gil-Guilln, Orozco-Beltrn, 2013). Following the program, his blood sugar levels showed tremendous improvement. The tips and suggestions given by the diabetes educator were not difficult to follow. As someone who liked to walk, Mr. X started walking to work and back, his diet improved and he learnt to remember the oral medication prescribed by the doctor. He noticed improvements because the symptoms of thirst, fatigue and blurred vision vanished. He got extensive support fr om his family and friends. His family stopped using sugar and having desserts, which helped Mr. X to resist temptation of eating sugar laden foods (Miller DiMatteo, 2013). Some patients find the tasks of taking medicines, watching their diet constantly, checking blood sugar levels and visiting the doctor regularly difficult to perform. The diagnosis of diabetes means that they have to change the way they live. Some patients are more likely to develop depression and anxiety because they live in fear of not being able to live a healthy life. They also fear the several health complications that can result from uncontrolled blood sugar levels. While some patients are open about the sadness they feel, others may have to be probed to find out whether they are feeling stress because of the disease or are afraid of the risks of morbidity (Chew, Shariff-Ghazali, Fernandez, 2014). At the physical level, some patients find it difficult to cope with the need to exercise because they are not used to much physical effort. Diabetes management by the patient requires that the patient be empowered to manage the disease successfully and improve quality of life. Self-management of diabetes through the development of a plan of care is important in achieving the desired outcomes for patients who find it difficult to cope with the changed requirements. The process of behaviour change involves informing the patient, shared decision making, forming strategies of self care and providing assistance to facilitate change (Crdenas-Valladolid, et al., 2012). A care plan should include the following steps: Tests for serum glucose and serum acetones Tests to check lipids, triglycerides and cholesterol Tests to check glucagon levels Glycosylated hemoglobin (Hb1Ac) Serum insulin Electrolytes: sodium, potassium and phosphorus Arterial blood gases Serum amylase Urine tests for glucose, ketones and specfic gravity Thyroid function tests. Cultures and sensitivities: Possible respiratory, wound or urinary tract infection Regular checks and adherence to the diet, exercise and medication regimen can improve the health of diabetes patients and keep them safe from the complications associated with high blood sugar. A care plan incorporates testing for all the risks that are associated with diabetes. Early detection of complications can reduce morbidity and mortality to a great extent. Since the interviewed patient is a resident of Perth, web address, street address, telephone contact of three diabetes-care facilities: Perth Diabetes Care website: https://perthdiabetescare.com.au/ Street address: 968B, Albany Hwy,East Victoria Park, WA 6101. Telephone: 0861100570, Fax: 0893555718 Email: admin@perthdiabetescare.com.au Diabeteswa website: https://diabeteswa.com.au Street address: Level 3/322, Hay Street, Subiaco, 6008 Telephone: 1300 136 588 Fax: (08) 94750485 Email: info@diabeteswa.com.au Emslies floreat pharmacy website: https://emsliespharmacy.com.au/services/medscheckdiabetes-medscheck/ Street address: 445, Cambridge Street, Floreat, WA 6014. Telephone: 08 9387 1803 Fax: 08 9284 1215 Email: info@emsliespharmacy.com.au References Crdenas-Valladolid, J., Salinero-Fort, M., Gmez-Campelo, P., de Burgos-Lunar, C., Abnades-Herranz, J., Arnal-Selfa, R., Lpez- Andrs, A. (2012). Effectiveness of Standardized Nursing Care Plans in Health Outcomes in Patients with Type 2 Diabetes Mellitus: A Two-Year Prospective Follow-Up Study. PLoS One, 7(8), e43870. Chew, B.-H., Shariff-Ghazali, S., Fernandez, A. (2014). Psychological aspects of diabetes care: Effecting behavioral change in patients. World Journal of Diabetes, 5(6), 796808. Garca-Prez, L.-E., lvarez, M., Dilla, T., Gil-Guilln, V., Orozco-Beltrn, D. (2013). Adherence to Therapies in Patients with Type 2 Diabetes. Diabetes Therapy, 4(2), 175194. Guyton, A., Hall, J. (2006). Textbook of Medical Physiology. Elselvier Saunders. McCuloch, D. K. (2015, March 19). clinical-presentation-and-diagnosis-of-diabetes-mellitus-in-adults. Retrieved from https://www.uptodate.com: https://www.uptodate.com/contents/clinical-presentation-and-diagnosis-of-diabetes-mellitus-in-adults Miller, T., DiMatteo, M. R. (2013). Importance of family/social support and impact on adherence to diabetic therapy. Diabetes, Metabolic Syndrome and Obesity, 6, 421426. Ozougwu, J. C., Obimba, K. C., Belonwu, C. D., Unakalamba, C. B. (2013). The pathogenesis and pathophysiology of type 1 and type 2 diabetes mellitus. Journal of Physiology and Pathophysiology, 4(4), 46-57.

Death Of A Salesman Essays (2163 words) - English-language Films

Death Of A Salesman Short Plot In the beginning of the play, the main character, Willy Lowman, has just returned home after finding himself unable to concentrate on driving. His wife, Linda, suggests that he ask for a job in New York so that he won't have to drive so much. Willy insists, however, that it is vital to his company that he work in New England. Willy asks Linda about his son, Biff, who has just come home after being away for several years. He can't understand why Biff is unable to get a good job. Soon Willy begins thinking about when Biff was a senior in high school. He remembers how Biff was the star of the football team and how he was offered scholarships from several colleges. After Willy's daydream ends, Charley comes in to play cards with him. While they are playing cards Charley offers Willy a job, but Willy refuses. As they are talking, Willy's brother, Ben, appears to him in an illusion. Willy tries to talk to both of them at once and Charley can't understand. Willy and Charley get into an argument and Charley leaves. Willy then turns his attention to Ben and asks him how he became so successful. Ben tells Willy that he went into the jungle when he was seventeen and when he came out at twenty-one he was rich. After Biff overhears Willy talking to himself, he asks Linda what's wrong with him. Linda explains that Willy is exhausted and has even tried to kill himself. When Willy enters the scene, Happy tries to cheer him up by announcing that he and Biff are going to start their own sporting goods company. He tells Willy that Biff is going to see Bill Oliver in the morning and ask for a loan. Willy is optimistic and reminds Biff that the most important things in life are to be well-liked and to have personal attractiveness. The next day Willy decides to ask his boss, Howard, if he can have a job in New York. Howard explains that there is no room for him in New York, and then tells Willy that he no longer wants him to represent the company. Now that Willy has no job, he must ask Charley for the money to pay his insurance premium. When Charley finds out that Willy has been fired, he offers him a good job in New York, but Willy refuses. Charley gives Willy the money and then Willy leaves to meet Biff and Happy at a restaurant. When Willy arrives at the restaurant, Biff tries to explain to him that he has been living an illusion and will never amount to anything extraordinary. Willy refuses to listen to him and pretends that Biff has another appointment for the next day. When Biff tries to make Willy face the truth, Willy becomes furious and goes off to the bathroom. Biff and Happy then leave the restaurant. While Willy is in the bathroom, he goes into another illusion. He finds himself in a hotel room with a woman. She is telling him how much she loves his sense of humor. Then knocking is heard at the door, and at first Willy refuses to answer it. As the knocking continues, Willy tells the woman to wait in the bathroom. He opens the door and finds Biff there. Biff tells Willy that he has flunked math and asks that Willy talk to his math teacher about it. Biff explains that his teacher doesn't like him because he once caught Biff imitating him in class. Biff shows Willy the imitation and they both start laughing. The woman hears them laughing and comes out of the bathroom. Willy hurries her out of the room, but not before the woman demands the stockings that Willy promised her. Willy tries to explain the situation, but Biff won't listen. He accuses Willy of giving away Linda's stockings and calls him a liar and a fake. Willy is then brought out of his illusion by the waiter at the restaurant. Willy asks if there is a seed store in the neighborhood and then leaves. Later that night Biff and Happy come home and find Willy planting seeds in the back yard. Biff

Hephaestus, the Greek God of Fire and Volcanoes

Hephaestus, the Greek God of Fire and Volcanoes Hephaestus is the name of the Greek god of volcanoes and a craftsman and blacksmith associated with metalworking and stone masonry. Of all the gods on Olympus, he is arguably the most human, having suffered abuse by the other gods, who by contrast are aloof, perfect, and remote from the frailties of men. Hephaestus is also connected to humanity by his chosen profession, sculptor, and blacksmith. Yet he is one of the children of the marriage of the powerful gods Zeus and Hera, also the most quarrelsome couple in the Olympian heaven. Some of the legends around Hephaestus suggest he was parthenogenic, the son of only Hera unaided by Zeus, an event caused by Hera in anger after Zeus produced Athena without the benefit of a female partner. Hephaestus is the god of fire, and the Roman version of Hephaestus is represented as Vulcan. Hephaestus Two Falls Hephaestus suffered two falls from Mount Olympus, both humiliating and painful- gods arent supposed to feel pain. The first was when Zeus and Hera were in the midst of one of their endless quarrels. Hephaestus took his mothers part, and in anger, Zeus threw Hephaestus off Mount Olympus. The fall took an entire day and when it ended in Lemnos, Hephaestus was nearly dead, his face and body permanently deformed. There he was tended by Lemnos human inhabitants; and when he finally as a wine steward to the Olympians, he was a figure of ridicule, particularly in comparison to the legendarily handsome wine steward Ganymede. The second fall from Olympus occurred when Hephaestus was still scarred by the first fall, and perhaps more humiliating, this one was caused by his mother. The legends say that Hera could not bear the sight of him and his deformed legs, and she wanted this reminder of a failed quarrel with Zeus to disappear, so she threw him off Mount Olympus once more. He stayed with the Neriads on earth for nine years, tended by Thetis and Eurynome. One myth reports that he only returned to Olympus by crafting a beautiful throne for his mother with a secret mechanism trapping her in it. Only Hephaestos could release her, but he refused to do so until he is made drunk enough to return to Olympus and set her free. Hephaestus and Thetis Hephaestus and Thetis Hephaestus is often associated with Thetis, another deity with human traits. Thetis was the mother of the doomed warrior Achilles, and she went to extraordinary lengths in numerous efforts to protect him from his foretold fate. Thetis tended Hephaestus after his first fall and later asked him to forge new weapons for her son. Thetis, the divine parent, begs Hephastus to craft a beuatiful shield for her son Achilles, a shield predestined to bring its bearer death. It was the last futile effort of Thetis; soon Achilles died. Hephaestus is said to have lusted after Athena, another crafts person; and in some versions of Mount Olympus, he was the husband of Aphrodite. Sources ​ Rinon Y. 2006. Tragic Hephaestus: The Humanized God in the Iliad and the Odyssey. Phoenix 60(1/2):1-20.