Military Language; Slang and Jargon Essay - 986 Words

The use of military jargon, as it maybe unknown to the civilian also known as the non-military individual, actually aides in the bonding of service members, as the jargon and slang differ from each branch. Military, for all intensive purposes, throughout this essay, is referring to armed forces. Have you ever wondered why the people in military speak differently? Have you ever considered why many military members speak the way they do? As each branch of the armed forces has its own unique language, A brief description of their similarities and differences for the US Navy, US Air Force and US Army. At no disrespect to the US Marine Corps and US Coast guard, as there jargon is intimately similar to the US Navy’s slang and history. As a US†¦show more content†¦In a sense, this creates a unique social group that all military members, active service and veterans share with each other and can typically recognize. For example, when I first enlisted in the Navy, shortly after my first deployment overseas, my father took me to an American Legion. Having grown up around different American Legions as my father was a National member, I never really understood what the â€Å"old timers† were talking about, until, I spent time in the Navy and what they were saying all started to make sense. There, it did not matter what branch of service you were in, or currently in, all were treated with respect and shared a common language, as well as a few beers and many â€Å"sea stories.† â€Å"Language not only bonds the membership; it also helps construct a world view in which that membership can be secure in the superiority of its knowledge.† The identity of this language is simple, â€Å"Military professionals tend to utilize the primordial values, attitudes, and belief systems to define a culture.† (Gatlin 1) What this means to you; this is our language and we have chosen to honor and live it as a part of our everyday lives. â€Å"Therefore, it is not just one culture that must be understood but multiple cultures and the interactions of their peoples, some of whom may be members of the same group.† (Crandal 1) As the origin of this unique language is unknown nor is it documented on how itShow MoreRelatedEssay on Code Switching and Modern Language Mixing1448 Words   |  6 PagesWhen Cultures and Languages Blend: Traditional and Modern Instances of Code-Switching and Other Language Mixing One of the most fascinating sociolinguistic phenomena in modern times is code-switching. This act occurs when a speaker or speakers switch from one dialect to another within a single conversation. It is similar to style-shifting, which involves a change in the level of formality between speakers. (Curzan, 266-269) The complexity of social interaction requires language users to adapt toRead MoreChapter 1 Review Questions Business Communications Essay1171 Words   |  5 Pagesencodes the idea in a message 3. message travels over a channel 4. Receiver decodes the message 5. feedback travels to the sender | 12. | List 7 barriers to effective listening. | 1. physical barriers 2. psychological barriers 3. language problems 4. nonverbal distractions 5. thought speed 6. faking attention 7. grandstanding | 13. | List 11 techniques for improving your listening skills and discuss each. Page 11-12 | 1. Stop talking-let others explain their viewsRead MoreCommunicating in a World of Diversity Essay1137 Words   |  5 Pagesnot always what is being said but rather what is being done. Non-verbal communication is a big part in communication also. Both the talker and listener are participating in non-verbal communication. Non-verbal communication is depicting the body language, body movement, gestures, postures, eye contact, or either one of the five senses. Developing the ability to understand and use nonverbal communication can help you connect with others, express what you really mean, navigate challenging situationsRead MoreAmerican Slang Essay 115481 Words   |  62 Pagesthe study of slang as a part of language which presents certain interest both for the theoretical investigation and for practical language use. Slang is the use of highly informal words and expressions that are not considered standard in the speakers dialect or language. Slang is often highly regional, specific to a particular territory. Slang terms are frequently particular to a certain subculture, such as musicians, and members of minority groups. Nevertheless, usage of slang expressionsRead MoreOaths Euphemisms6681 Words   |  27 Pagestaboo deformations in many languages. Several are known to have occurred in Indo-European languages, including the original Proto-Indo-European words for bear (*rtkos), wolf (*wlkwos), and deer (originally, hart; the deformation likely occurred to avoid confusion with heart). In different Indo-European languages, each of these words has a difficult etymology because of taboo deformations—a euphemism was substituted for the original, which no longer occurs in the language. An example is the SlavicRead Moreunit 2 activity sociology2477 Words   |  10 PagesLog on to any social networking site, like Facebook, and identify culture. Make a list of the values of that culture. How are they different from or similar to the values discussion from our chapter? Facebook, a social networking site, had norms, languages, gestures, values, behaviors, material objects, and beliefs that any other culture would have. A belief on Facebook is that the more friends, likes, comments, or posts you have, the more popular you are. When and individual â€Å"pokes† another, it isRead MorePeculiarities of Euphemisms in English and Difficulties in Their Translation19488 Words   |  78 PagesINTRODUCTION 2 CHAPTER I. THE NOTION OF EUPHEMISMS IN ENGLISH 5 I.1. Definition of Euphemisms 5 I.2. Classification of Euphemisms 6 I.3. Ambiguity and Logic 9 CHAPTER II. SOURCES OF EUPHEMISMS 15 II.1. The Language of Political Correctness 15 II.2. Obscurity, Officialese,Jornalese, Commercialese 20 II.3. Vogue Words 24 II.4. Woolliness 27 II.5. Euphemisms Used in Different Spheres of Our Life 29 CHAPTER III. TRANSLATION OF EUPHEMISMS 34 III.1. Grammatical Difficulties inRead MoreSSD2 Module 1 Notes31223 Words   |  125 Pagesbe expected to cause damage to national security. Note Standard operation procedure (SOP) users must comply with information security policies and procedures. They must not enter classified tactics, techniques, and procedures currently in use for military operations. It is the responsibility of the command to classify SOPs-when in development and when approved-consistent with Army Regulation (AR) 380-5 and to ensure compliance with AR 380-10 for foreign disclosure. Every SOP must have the signatureRead MoreSSD2 Module 4 Notes Essay28478 Words   |  114 Pagesmake sense of the world. Stereotyping Stereotyping is the practice of attributing specific personality or demographic characteristics to every person of a particular group Code switching Code switching is the practice by those who know more than one language of switching between them during the course of a conversation. Social stratification Social stratification is the native division of a societys people into different status levels. Relative poverty Relative poverty is the difference of perceivedRead MoreBrazil Culture17445 Words   |  70 Pagesany country in the world. The green color of the Brazilian flag represents the rainforest, yellow represents gold which can be found in abundance and blue represents the ocean. Capital Brasilia 15 °45†²S 47 °57†²W Largest City Sao Paulo Offical Languages Portuguese Government Federal Republic President Luiz Inacio Lula da Silva Vice President Jose Alencar Gomes da Silva Independence From Portugal Declared September 7, 1822 Recognized August 29, 1825 Republic November 15, 1889 Area Total 8.514

Impact On Performance And Productivity In Dbs Banks Business Essay - Free Essay Example

Sample details Pages: 8 Words: 2453 Downloads: 7 Date added: 2017/06/26 Category Management Essay Type Narrative essay Did you like this example? In the management research project, it focuses to investigate on the impact of motivation on performance and productivity of staffs in DBS Bank Customer Centre which is their call centre. It views on the challenges faced by the call centre agents which often results in low morale and negative psychological effect on staffs. Motivation is one area in an organisation that has no right or wrong practice and it will either have a positive or negative results depending on the mentality and quality of employees. It may act as driving factor towards positive or negative performance and productivity of staffs which varies from individual to individual. To bring out the best in the staffs willingness on completing a task and broaden their skill set to enhance their capabilities depends on how well the motivation plan is being carried out by the organisation. To end the report, recommendations and conclusion are to be made in order for improvements on the current situ ation. This will be done with inter-linking some of the motivation theories and research on the factors causing the problem. Company and Organisation Background Back in 1968, was the early years since Singapore gain its independence, a medium was needed towards Singapores economic development and DBS Bank Ltd was founded and recognized at Development Bank of Singapore. To date, the bank has successfully turned itself into a strong and stable financial institution with a wide and comprehensive range of financial products and solutions to reach customer needs. DBS Bank is committed to empowering, educating and engaging its people to further achieve the companys performance. DBS Bank Ltd is a big company and the organisation that is focused on is their Customer Centre which is their call centre. DBS Bank Customer Centre has evolved to be one of the most competitive call centre in Singapore. The focus of DBS Bank Customer Centre is mainly on customer service and motivatin g their staffs to keep up with performance and productivity is a challenge due to the nature of environment of the job which can easily pull down its staffs with low morale and negative psychological effect. 1.2 Problem statement As of current, staff selection has not been the root causing problem because the customer centre has a strict and comprehensive selection model which eliminates job seekers without the needed basic capabilities. Refer to illustration 1 to have a visualisation on the flow of their recruitment process for customer service officer. Illustration 1 Flow chart of DBS Bank Customer Centre recruitment process So if the staff selection is not the root causing problem of staffs performance and productivity, then it points towards the direction of staffs motivation which might be driving their willingness to work and having positive customer service attitude. 1.3 Rationale Selection Motivation is not the only way to bring up performance and product ivity but it is one of the way possible to implement and acquire results. The question here is, how can it be implemented and how effective will it be? Motivation in definition as the process that account for an individuals intensity, direction and persistence of effort towards attaining a goal. (Robbins Judge, 2012). From here, is the reason for the selection of topic on motivation as one of the key factor towards positive results of performance and productivity. The author is a member of the workforce management team for DBS Bank Customer Centre and by deciding to do a research on this is beneficial towards the author in terms of further understanding and finding out the impact of motivation on performance and productivity of the human capital in the centre. 1.4 Objective Research Questions The objective of this report is to identify how can an effective motivation plan of an organisation can have an impact on staffs performance and productivity which may lead to und erstanding staffs job satisfaction which may be another topic. To stay focus and aligned to the report objectives, this report will research on motivation theories and inter-linking them to the potential root-causing problems in the organisation and the following research objective in point form: To find out if western motivational theories can be applied to DBS Bank Customer Centre. To identify the origin causing problems of negative customer service performance and productivity. To discover the potential solutions to improve customer service performance and productivity. Literature Review Introduction It is a heavy challenge to motivate and retain staffs in an environment of constant uncertainties. (Mitchel, 1982). Current market and economic conditions, topped with highly aggressive business situations sets a highly energetic and unpredictable working environment. Thus, improving methods on planning and implementing motivation program by DBS Bank customer cen tre towards their staffs is inevitable to achieve improvements on customer service performance and productivity. In terms of motivation, the range of literature review available in books, online and offline is huge. One of the books that is first reviewed by the author for this report is Essentials of Organizational Behavior, Eleventh Edition by Stephen P. Robbins Timothy A. Judge (2012). There are three key elements in terms of motivation and they are intensity, direction and persistence (Robbins Judge, 2012). Intensity is considered as quality of efforts. Direction is how the efforts are directed, towards and aligned with organisations and companys target. Persistence is a dimension that measures the time frame that an individual can maintain effort. A highly motivated individual can focus on a job long enough to attain the goal. Under the subject of organisational behavior, topic of motivation is part of it. It covers the study of organisations from multiple view points, methods and level of analysis into three perspective; modern, symbolic and post modern (Robbins, 2004). The survival of an organisation and for it to be effectively and efficiently functioning draws down to the needs of different types of motivation practice for different types of staffs behavior is very important (Bauer Erdogan, 2009). The rationale of this literature review is due to four reasons: The importance of motivation in customer service industry. The level of impact of staff motivation on organisation performance. Evaluation of earlier theories and modern motivational theories that can be used to motivate staff. Review best motivation practice that impacts performance and productivity. Importance of Motivation and its Impact on Performance Individuality and intricacy can be the terms to be used to categorise motivation. It is a must for managerial policies and strategies to be opened and out of the box way of thinking to tackle the motivation rela ting to individual staff (Mathis Jackson, 2008). Interrelation between motivation and performance is inevitable which results in staff the performs better due to motivation. Profitable organisation comes from productive staffs and in order for them to be productive, they have to perform better and that can be due from motivation. Motivation can be either intrinsic or extrinsic. Happiness, fulfillment, satisfaction and the sense of achievement falls under intrinsic whereas rewards, penalty, punishment and goal accomplishment falls under extrinsic. A better reward system is something that DBS Customer Centre can look into as a motivating factor as well as staff recognition. The force that moves or shifts the performance of an organisation points towards motivation of staffs. The factor that differentiates an organisation from another is their human capital. Human capital, the staffs, is not an object or rather things, policies, processes or structures that can be copied or dupl icated from one organisation to another. Poor rewards system and motivation practices often succumbed in high turnover rate and this is not regarded as a positive outcome because present routines will be disrupted and this will have an alternating disadvantage in performance. The opposite of motivation is demoralisation. Demoralisation is easier to succumb to and it can have a viral effect from one staff to another. Continuous motivation and rewarding performing staff is one of the effective methods to retain them (Heracleous, 2003) Motivation is a must in order to uphold optimum level of ingenuity and inventiveness in staffs and it is very important to sustain a diamond-like quality of performance to motivate excellent service (Kreitner and Kinicki, 2010). Motivation Theory The theoretical basis of research studies on motivation which have been undertaken by industrial psychologist and behavioral experts, draws from schools of management discourse of modern motivation t heory (McGregor, 1960; Hofstede, 2001; Maslow, 1954). Motivation theory is classified into two sections: Content Theory Contemporary Theory Content Theory Discovering what actually motivate individuals. Example theories like Maslows (Hierarchy of Needs), McCellands (Theory of 3 Needs) and Herzbergs (Two Factor Theory). Maslows (Hierarchy of Needs) Maslow hypothesized that within every individual, there exists a hierarchy of 5 needs: Physiological, Safety, Social, Esteem and Self-Actualization (Robbins Judge, 2012). The lower needs are Physiological and Safety needs and the higher needs are Social, Esteem and Self-Actualization needs. The difference between the lower needs and higher needs is that lower needs can be fulfilled by external factors like salary and tenure, the higher needs can only be fulfilled by internal factors which is within the individual. Illustration 2 Maslows Hierarchy of Needs McCellands (Theory of 3 Needs) McCellands theory of n eeds focuses on three needs (Robbins Judge, 2012): Need for Achievement The drive to excel, achieve and succeed in relation to ordinary goals. Need for Power The need to command or make others behave in a certain way. Need for Affiliation The need for sociable, friendly and close interpersonal relationship. Herzbergs (Two Factor Theory) Herzbergs (Two Factor Theory) believes that individuals relationship to work is basic and that attitude towards work can very well conclude success or failure (Robbins Judge, 2012). Contemporary Theory Represents the current state of thinking in explaining staffs motivation. Example theories like Goal-Setting Theory, Equity Theory and Expectancy Theory. Goal-Setting Theory When goals are made specific, accepted by staffs even though it is tough and feedbacks are welcome, it may points towards the direction of increase performance. The contingency planning in goal-setting theory is deciding on public goal is better, making simple and familiar task characteristics and the national culture. Goal settings has positive outcomes but some goals may be too effective (Latham Locke, pp332-340). It views behavior as an environmental cause and ignores the inner-self of staff and stresses strongly on what had happened and what is going to be done. Unclear job expectation will most likely result in tendency from staffs to reduced their efforts to attain the preferred behavior. Equity Theory This theory was developed by J. Stacey Adams. Staffs see and compare their input-output ratio with the input-outcome ratio of relevant others. The relevant others that the staff decides to compare with adds on to the complexity of Equity Theory (Goodman, 1974, pp170-195). It causes staffs to believe that relationship is unbiased if ratios are balanced. If ratio is biased then there is an existence of unfairness and unhappiness is inevitable. Illustration 3 Equity Theory Expectancy Theory This th eory is by Victor Vroom. Expectancy Theory is one of the most accepted elaboration of motivation, even with the existence of critics on this theory, most evidence supports it (Vroom, 1964) It stresses on three relationship: Effort-Performance Relationship Exerting a given amount of effort will lead to performance. Performance-Reward Relationship Performing at a particular level will lead to the achievement of a preferred result. Rewards-Personal Goals Relationship The magnetism of the potential rewards for the individual. This theory states that the force of a predilection to do something in a certain way is directly related with the force of the potential or the rewards that are anticipated from the steps taken (Geoff Drucker, 2005). Illustration 4 Expectancy Theory Limitations and Integrating Western Motivation Theory into Asian Culture Since the development of most motivation theories arises from the west, mainly from Great Britain and United States o f America. Most likely it might be based and set upon the cultural settings from the west and it might not be applicable in a practical manner towards Asia and the rest of the world (Adler Gundersen, 2008; Robbins Judge, 2004; Hofstede 2001) Many aspects of organisation motivation theory that is developed in one culture may not be totally applicable towards another culture (Adler Gundersen, 2008). Each organisation has their own culture and culture is the factor that will partially directs on the behavior of how an organisation moves and staffs behavior. In DBS Bank Customer Centre, it practices more on chain reaction strategy. In another words, it is practicing the organisation behavior which is not self-centered but team focused. A practice that harmonize one anothers work instead of contradicting, towards the goal. This can be seen as a similar concept from Taoist philosophy called the, Ying and Yang (Lopez, 2004). In DBS Bank Customer Centre, a collective behavior is a norm where esteem needs and social needs seems to overrule self-needs and self actualisation (Hofstede, 2001; Robbins Judge, 2012). Individual goals seems less important compared to team harmony. Similarities within jobs scope does not mean there are not differences in the understanding of what is being received from the job (Shenker, 1991). The western motivation theory like Maslows (Theory of Needs), McCellands (Theory of 3 Needs) and Herzbergs (Two Factor Theory) may not necessary apply to all culture. Maslows theory, provided no experimental confirmation and several studies that sought to authenticate the theory found no support for it (Lawler III Suttle, 1972, pp265-287) There is little evidence that need structures are prearranged along the dimension by Maslow. Herzbergs theory, has not been well supported in literature and to top of it off, it has many detractors (House Wigdor, 1967, pp369-389). The procedure Herzberg used is limited by its methodology. Example : People take credits for themselves when things are good and well but on the perversely, on an extrinsic situation, they fault failure. The consistency of the methodology is uncertain where raters have to make interpretations and this might taint the findings by interpreting one answer in one way while treating a similar answer in a different way. McCellands theory, might have the best research support among the early western theories of motivation but sadly it has less realistic outcome compared than the rest of the western theories of motivation. McCelland states that the three needs are subconscious (Robbins Judge, 2012). The process is time consuming and expensive. Staffs were seen as objects, just like another contribution into the production line of goods and services but this was before Hawthorne studies which was conducted by Elton Mayo during 1924 to 1932 (Dickson, 1973) and this tremendously changed on how it was though. The study resulted with findings that staffs are not only moved by monetary rewards, their behavior has a linkage to their attitudes (Dickson, 1973) Since then, the needs and motivation of staffs started to be as the primary focal point of managers which is term as human relations approach to management (Bedeian, 1993). Don’t waste time! Our writers will create an original "Impact On Performance And Productivity In Dbs Banks Business Essay" essay for you Create order

The Effects of Television Violence Essay - 1416 Words

The Effects of Television Violence Recent attention in the media relating violence and children has created much controversy and debate. Our society has brought much focus on violence in the media and how it has effected children of all ages and races. High school shootings and increasing crime in small towns all over the country has brought forth the question of whether or not children are exposed or desensitized to too much violence in television, movies, news, and other sources. Many people feel this violence is causing children to kill children and good towns go bad. Many people are also wondering if this violence could be a matter of survival for our society or if it has to do with the way parents are raising their†¦show more content†¦Theaters have an age system for people who want to see movies but are not quite old enough to handle the violence maturely. This works when children under the age of seventeen are not admitted into certain movies unless accompanied by an adult. This is effective but only when the theaters follow the rules, and when parents who do accompany their children know which movie is acceptable for their children to see. These systems are effective for TV and movies but what about other forms of media violence such as the news, books, and video games? Video games seem to get increasingly violent and yet parents are still allowing their children to play them, and books are easy to come across as long as you have a library card or a few dollars. The violence in the news seems to be one form of brutality that will not be departing from our society until crime disappears all together. So the parents do have an effect on what their children are exposed to and they have a lot of control over most of the violence their children are witnessing. Lately, recent crime increases in white upper and middle-class parts of our nation have brought focus to this media violence problem. Many people have stereotyped urban areas as criminally prosperous areas and have only focused on this problem when it began to happen in the areas of our nation where things were supposed to have a lower crime rate. Small towns in our country areShow MoreRelatedThe Effects of Television Violence on Children1315 Words   |  6 Pages Shortly after a Boston television station showed a movie depicting teenagers dousing a derelict with gasoline and setting him afire, six youths attacked a woman and set her on fire in an identical manner. Several months later, NBC televised Born Innocent, a made-for-television- movie, which showed the sexual violation of a young girl with a broom handle. Three days after this program aired, a group of girls committed a similar attack on another 9-year-old girl (â€Å"Wild† A20). These are justRead MoreThe Effects Of Television Violence On Children1735 Words   |  7 Pageswatches approximately 23 hours of television weekly. Children spend more time watching TV than doing any other leisure activity. By the time they finish high school, most have spent more time in front of the TV than in the classroom (Strasburger, 1995). On average, a child will see 18,000 murders, robberies, bombings, assaults, and beatings in their years of watching television (Liebowitz, 1997). Not to mention all the food commercials. In today s society, the television is used for more than just entertainmentRead MoreTelevision Violence and Its Effect on Children867 Words   |  4 PagesTelevision Violence and Its Effect on Children The children of today are surrounded by technology and entertainment that is full of violence. It is estimated that the average child watches from three to five hours of television a day! (Neilson 1993). Listening to music is also a time consuming pastime among children. With all of that exposure, one might pose the question, How can seeing so much violence on television and video games and hearing about violence in in music affect a childs behaviorRead MoreThe Effects Of Television Violence On Children1552 Words   |  7 Pagesleisure 2.8 hours of television a day. There is the constant outcry from parents and teachers that children are growing to be television-obsessed zombies, or that the exposure to violence from their favorite shows are going to cause aggressive actions. But if that is true, then how is it that we as adults are able to stop ourselves from murdering everyone we see, especially if we have so many television programs with violence as a feature? The effect that television violence has on us does not comeRead MoreThe Effects Of Television Violence On Children915 Words   |  4 PagesIntroduction Today violence is the gold of television. Violence has become a high demand by the viewers. The more violence equals more views which equals more demand. According to Hamilton (2002), â€Å"Children are not the target of advertisers on most violent programs. But their exposure to violent images can lead to social damages not factored into decisions about when to air programs and where to draw the line on content† (p. 18). The controversial debate that television violence influence childrenRead MoreEffects Of Television Violence On Children Essay1722 Words   |  7 PagesEffect of Television Violence Program on Children Now more and more violence television shows appear on the screen. A lot of television shows will remind that is available for certain range of audience. Of course, elementary school student, mostly watch cartoon. However, the television production people will add violence into the show. This study aimed to demonstrate the gender-specific impact of violence-oriented television cartoons for children, and to identify the behaviors demonstrating thisRead MoreThe Effects Of Television Violence On Children Essay1246 Words   |  5 Pagesthrough violence. The guest baby sits your kids and teaches them principles you don’t agree with. Does watching violence in TV is harmful for your children? Is it Ok to let the 2 year olds watch TV unsupervised? No says the American replacing baby sitters? Hypothesis: Extensive viewing of television violence causes children to behave in aggressive or harmful ways to others. Children model behavior they see in the media, she wrote in 1993. If kids don t see the consequences of violence, it teachesRead MoreEffects of Television Violence and Children3538 Words   |  15 PagesEffects of Television violence and Children Outline: I.THESIS STAEMENT: Although the television serves as a form of entertainment, when you abuse its use, and make it a habit to watch, it gives negative effects on the behavior of children especially in their brain’s development. II. PORPUSE OF THE RESEARCH III. INTRODUCTION IV. HIPOTHESIS amp; METHOD A. CHILDREN QUESTIONNAIRE 1. HOW IT CAN AFFECT VIEWER’S BEHAVIOUR 2. CHILDREN RESPONSES B. EFFECTS amp; RESULTS 1. NEGATIVE EFFECTS a. Behavior ofRead MoreEssay Television Violence and Its Effects622 Words   |  3 PagesTelevision Violence and Its Effects Violence on television is a primary cause of violence in real life Teenagers my age are constantly being bombarded with so called parental warnings and film certificates which intend to provide us with guidance on what we should and should not be watching, if it be on the box or at the cinema. Politicians and socialRead MoreThe Effects of Television Violence on Children Essay1338 Words   |  6 Pages Thesis Statement: Unsupervised children who watch violence on television exhibit violence in their everyday lives and develop into aggressive adults. â€Å"Research shows that television violence increases levels of aggression, fear, and desensitization among some who consume it† (Hamilton). This quotation by James Hamilton briefly summarizes the potentially negative effects of television on young minds. A child’s favorite television show can keep a child occupied while the mother prepares

Should Female Contruction Workers Earn the Same Wages as Male

Ever since women have been able to vote, there have been more rights for women everywhere in America. Somehow in construction working, women get lower paid than men. Should they be paid the same as men? The working area is the same, so why is it that women have lower payments because of their gender? This should be a new rule, for women have the same exact rights as men. Everyone is working the same, so why not? Finally, this can reduce women strikes. Working class women internalize their own oppression. These women learn the stereotypes that define their lives at an early age. Working class women strive to maintain the traditional feminine ideal while simultaneously struggling with the limitations of class. To a significant extent, the†¦show more content†¦Of the recent discussions, much of this has been influenced or at least based around Freuds theory of psychoanalysis and the his account of sexual development that follows from it. In very simplistic terms his account places masculine Is the inequality between men and women a human universal In this essay I will look at whether the inequality between men and women is a human universal, or whether there are or have been societies in which women shared ... sexuality at its centre, making the penis the only recognised and valued sexual organ (Smart). Female sexuality is constructed as lack of or a void because her genitals offer us nothing to see (Irigaray), thereby her desire is framed as an urge to come to possess the valued organ, which is the penis. Freuds account of sexuality was initially dismissed by Kate Millett in 1969 as she argued his ideas were self-interested and just plain silly, however in Human Sexuality Explain the components of Human Sexuality. In your explanation include the definition of Gender we constructed in class. The components of Human Sexuality ... 1974, Juliet Mitchell brought Freud back into feminism (Smart). She argued that his references to the penis shouldnt be taken so literally, in attempt to split the symbolic phallus from the biological penis, the problem however remerged because men have both power and penises, so penis continued collapsing in the phallusShow MoreRelatedProject Managment Case Studies214937 Words   |  860 Pagesauthorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 750-4470, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, e-mail: permcoordinator@wiley.com. Limit of LiabilityDisclaimer of Warranty: While the publisher and author

Night Creature Crescent Moon Chapter 4 Free Essays

Not the same one. Couldn’t be. I stood near the window shaking my head, unreasonably spooked by a flower. We will write a custom essay sample on Night Creature: Crescent Moon Chapter 4 or any similar topic only for you Order Now Well, maybe not unreasonably. I hadn’t brought it here. My gaze flicked around the room. There wasn’t anywhere to hide, except – I glanced at the floor, and the breath I’d been holding streamed out in relief. The wooden bed frame ended at the carpet. There was no â€Å"under the bed.† Slowly I crept toward the bathroom. Why I didn’t just call security I’m still not sure. Perhaps I couldn’t bring myself to say, â€Å"I found a flower. Save me!† I’d left on the bathroom light as I always did when sleeping in a strange place. I hated walking into walls half-asleep. The reflection in the vanity mirror revealed there was no one inside. Just as there was nothing in the closet. Which meant – I turned toward the window. The curtains, meant to block the sun so Mardi Gras partiers could sleep away the day, also blocked everything else. Unable to bear not knowing, I strode across the room and whipped them back. Then stared past the empty balcony, studying the flickering neon across the street My room was on the fifth floor. How could anyone scale the hotel without being seen from below? But would the drunks even notice? If they had, would they care or merely cheer? However, if they’d cheered, I’d have heard them. â€Å"Damn,† I muttered. Someone had been here. But who? How? Why? All questions for a time when the sun was shining. Too bad they kept me up for the rest of the night. Dawn found me dressed and swilling coffee from the complimentary urn in the lobby. If I could have positioned my mouth directly beneath the spigot without undue notice, I would have. I was so tired. I showed the concierge the address on my handy dandy sheet of paper. Contrary to the opinion of the sexy-voiced Cajun with an attitude, the concierge confirmed it as the location of a trustworthy guide service – CW Swamp Tours. I retraced my route to the dock where a man waited on an airboat. â€Å"Deanna Malone?† I guess he was waiting for me. â€Å"Diana,† I corrected, and he grinned. I wished that he hadn’t His teeth were nothing to write home about. They’d make a short letter, since there were so few left. A shame. He didn’t appear a day over twenty. â€Å"Mr. Tallient sent me.† The accent was Deep South – not a hint of France, and I missed it. â€Å"I was here yesterday,† I said. His face, which resembled both Howdy Doody and Richie Cunningham, despite the bright white hair that shone beneath the morning sun like a reflector, crumpled with the effort of thought. â€Å"Was I supposed to come yeste’day? I get confused.† Hell. I hoped he didn’t get confused in the middle of the swamp. â€Å"I met someone – † I began. â€Å"No one but me comes to this place.† â€Å"Tall, dark.† I left out â€Å"handsome,† fearing I’d sound too much like Snow White. â€Å"Long hair.† My guide shrugged. â€Å"Don’t bring no one to mind.† â€Å"Did Frank – Mr. Tallient – tell you what I need †¦?† I wondered if he was Adam Ruelle, except Ruelle was mysteriously missing. Besides, I doubted a man who had been raised in a mansion, however broken down, would let his teeth rot out of his head. Then again, I could be wrong. â€Å"What’s your name?† â€Å"Charlie Wagner. Tallient said you wanted to look for the wolf.† â€Å"Have you seen one?† Charlie’s gaze slid from mine. â€Å"Can’t say as I have.† I found his choice of words interesting. He couldn’t say. Didn’t mean he hadn’t seen it â€Å"You gonna meet me here at dusk?† he asked. â€Å"Dusk?† The last time I’d come at dusk I’d nearly been eaten by an alligator, and that had been the best part. I remembered the voice, the scent of smoke, his breath in my hair, and his arm cradling my breasts. A long, long time had passed since a man’s anything had been near them. Maybe the alligator hadn’t been the best part, after all. â€Å"Wolves don’t come out in the light,† Charlie explained. I knew that â€Å"All right,† I said. â€Å"Dusk.† He made no move to leave. After several silent moments, I asked the only question I still had: â€Å"Do you know Adam Ruelle?† Charlie had been peering into my face, and now he glanced away. â€Å"Never met him.† â€Å"Know where he lives?† â€Å"No one does.† â€Å"What about the Ruelle place?† Charlie pointed to the far side of the water and the waving grass. I had nothing else to do Tallient had already hired Charlie. And I was curious. â€Å"Take me there,† I said. Charlie’s boat was a smooth, fast ride. I probably should have been wary. Airboats flipped in the swamp all the time. But the whip of the wind in my hair, the sun on my face, was too enjoyable to ruin with what-ifs. In the daylight, the swamp was beautiful. A riot of colors, hardly any alligators, not a nutria rat to be had. I doubted the area would be as appealing tonight. The red, stalklike flower grew everywhere. I jabbed my finger at a clump as we scooted past, but since we both wore earphones to drown out the blare of the boat, Charlie wasn’t going to be answering my questions anytime soon. He merely flashed me his un-teeth and kept driving. The Ruelle Mansion became visible as we slid wide around a small island. The place would fit perfectly on a Halloween card. The boards had gone gray; the windows were broken; the porch listed to one side. Despite its condition and obvious age, the word stately came to mind. In days past, music, laughter, life, had filled the rooms. If I concentrated very hard, I could imagine the Ruelle Mansion coming alive again. Most plantations in this part of Louisiana were located on the Great River Road, which ran from New Orleans to Baton Rouge. Finding one here was as mysterious as it was fascinating. I felt as if I’d stepped through a time warp and into another century. Charlie cut the engine, and we bumped against the decaying dock. â€Å"How long since someone lived here?† I asked. â€Å"Used to be a lot of transients in and out. But no one lately.† â€Å"Why not?† â€Å"People got spooked. Ha’nts and such. Heard tell a few folks disappeared and no one ever saw ’em again.† I stared at the building. If any place looked haunted, the Ruelle Mansion did. ‘I’d think the walls would have rotted in the damp.† â€Å"Made of cypress wood from the swamp. Never rots. House’ll stand until the end of time.† While I should have been reassured that the structure was sound, instead I was a bit creeped out that the house would be standing here when the rest of the world had passed away. â€Å"Come with me,† I ordered. I wasn’t afraid of ghosts, but I had a hard time believing every homeless person in the area had been scared off by the rumors. I didn’t relish running into a transient as I wandered through the place. Charlie shrugged, tied up the boat, and followed. â€Å"What’re those flowers?† I indicated a patch that seemed to mark the end of the yard and the beginning of the swamp. â€Å"The tall red ones.† â€Å"Fire iris.† â€Å"Pretty.† I took a step in their direction. â€Å"Don’t touch ’em!† â€Å"Why?† I had visions of hives, rashes, swamp warts. Hell. The thing had been on my bed. â€Å"Bad luck.† â€Å"What kind of bad luck?† â€Å"Hoodoo and such.† Hoodoo was an old-time, backwoods version of – â€Å"Voodoo?† His only answer was another shrug. This was the second time voodoo had entered the conversation since I’d gotten here. Of course I was in New Orleans, the voodoo capital of America. I shouldn’t be surprised. I wasn’t. However, I decided it might behoove me to make a visit to Priestess Cassandra after all. Charlie climbed the steps, his boots thunking against the worn wood like distant thunder. The sun threatened to cook everything well done, yet he wore jeans, a long-sleeved shirt, and work boots. I suspected the latter had something to do with snakes. Glancing at my sneakers, I made a mental note to buy heavier shoes. He opened the door, and I followed him in. Someone had stayed here once. Several hundred someones, by the size of the garbage pile. The smell didn’t help. Old food, new dirt, and†¦ I could have sworn I smelled blood. I shook my head. The place was dim, dusty, dirty, but there wasn’t any blood. Why would there be? If there’d ever been any furniture, it was gone now, either stolen or maybe used as kindling – although I couldn’t imagine the weather ever being cold enough to warrant a bonfire. There weren’t any holes in the roof or the floor, only the windows. With some elbow grease and a few pounds of soap and water, the place could be habitable again. Hey, I’d seen worse. A board creaked overhead, as if someone had accidentally stepped on a crack, then frozen at the sound. â€Å"Hello?† Charlie called. No one answered. I jerked my head toward the stairs and together we climbed them, splitting up on the second floor. Charlie took the right side; I took the left. I didn’t find anything but dirt until I reached the last room near the back of the house. There wasn’t anyone there – at least no one alive. Ha-ha. But there was a picture on the wall. A very old, very interesting picture. I was still looking at it five minutes later, trying not to hyperventilate, when Charlie found me. â€Å"Who is that?† I asked. â€Å"Ruelle.† â€Å"I thought you’d never met him.† Charlie cut me a quick glance. â€Å"Not Adam. That there’s his granddaddy, several generations back.† He tapped the corner of the photo where a tiny notation read: 1857. I’d been too flipped out to notice. â€Å"Name’s Henri.† Charlie spoke the name with a French twist, dropping the h, putting the accent on the second syllable. â€Å"He’s been dead nearly a hundred and fifty years.† Charlie’s words reached me from a long way off. I couldn’t stop staring at the photo. The face was that of the man in my dream. How to cite Night Creature: Crescent Moon Chapter 4, Essay examples

Global Business Marketing Nutrition and Beverage

Question: Discuss about the Global Business Marketing for Nutrition and Beverage. Answer: Introduction Marketing of new products by global companies is detrimental to the culture of the individuals in the host country. This paper discusses various aspects of marketing done by global brands with respect to their products. The brand considered for the purpose of this study is Coca-Cola and the host country selected is India as it is one of the most important consumer hubs of the world. The host country cultural analysis and impact on the culture of the country and its people, with the introduction of a new product by a global brand, has also been made in this study. The Coca-Cola Company- The Brand The Coca-Cola Company is most renowned and largest beverages company of the world. It serves the customers with more than 500 brands with more than 3800 choices. Brand Coca-Cola is one of the most prestigious and valued brands across the globe. Its portfolio comprises of brands worth more than 20 billion dollars. These brands include Coca-Cola Zero, Diet Coke, Fanta, Sprite, Dasani, Powerade, vitamin water, Del Valle, Minute Maid, Simply, Gold Peak and Georgia. The company offers both still and sparkling beverages to its customers. The brand is supplied to more than 200 countries and more than 1.9 billion servings are consumed by customers daily. The company is counted as one of the top ten private employers in the world. It also has dedicated focus on sustainability and reducing carbon footprints and has taken up several projects for environmental protection (Company, 2015). Coca-Cola India is a leading beverage provider of India. It offers a wide range of refreshing beverages to its consumers. The company re-entered Indian markets in the year 1993 with the liberalization of Indian economy. The product range of The Coca-Cola Company in India comprises of Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Fanta, Fanta Green Mango, Limca, Sprite, Sprite Zero, VIO Flavored Milk, Maaza, Minute Maid, Georgia and Georgia, Kinley, Bonaqua, Kinley Club Soda and BURN. The company has a strong network of bottling partners with more than 2.6 million retail outlets. Brand Coca-Cola is among the most preferred brands of Indian consumers. In India, the company operates through its fully owned subsidiary namely Coca-Cola India private Limited. It produces and sells its concentrate, beverage bases, and beverage mix powder through this subsidiary. Whereas the company has its bottling plant named Hindustan Coca-Cola Beverages Private Limited. It also has thirteen licensed bo ttling partners in India. The distribution system consists of distributors, retailers and customers (Company, 2015). Global Brand While many brands have been considered to be global, there is no single concrete definition of a global brand. Various definitions of the global brand are used by scholars and practitioners. These definitions are often used interchangeably and are the reason to create confusion in the minds of marketers. The prime aspects of a global brand are its similarity across the globe, positioning, brand identity, product promotion, etc. A global brand should also be able to offer standardized products to customers across the globe. A global brand should have a strong brand presence across the globe and should be able to generate revenue from outside its country of origin. While some global brands market their standardized products, others may localize their products and packaging to meet local tastes and preferences. In short, the global brands are the brands which can be recognized throughout the world (Kim, 2004). Brand Coca-Cola is a global brand as it has operations across various parts of the world. The company is the supplier of beverages to about 200 countries under its brand name Coca-Cola and other brands. It generates a good amount of revenue from the countries in which it operates. The company has standardized packaging and brand identity worldwide with its red and white colored logo. It has positioned itself as a beverages manufacturing and supplying company across many countries (Company, 2015). Though the promotional activities undertaken by The Coca-Cola Company varies based upon local culture, it is recognized by consumers across the world. Hence, Coca-Cola can be said to be a significant global brand. The Host Country India: Culture Indian culture is considered to be the most ancient culture of the world and is popularly known as the mother of all cultures. It is also known as the human culture as it has been open to people irrespective of their religion, gender, race, and age. History has not been able to trace its beginning so far. Though it is oldest but it is a strong and lively culture which is bubbling with energy even in present times. The Indian culture has always accepted and grown with external factors, influences, and changes. It is on the path to its development (Atreya, 1949). The culture and beliefs of an individual determine the food they consume. This is created over years based upon the beliefs and customs of the society as well. The food and drinking habits also depend upon the physical geography of a country as it is influenced by weather and climate in the particular region. India is a vast country with the wide range of climate, culture, and religion. Its food and drinking culture has been heavily influenced by many generations who have based food and drinking habits depending upon the stage of the lifecycle (baby, adult, old, etc.) and nutritional needs of an individual. The holistic food consumption approach applied by Ayurveda is considered to be very significant by modern sciences. It helps in keeping balance in the mind, body, and soul of an individual (P Pushpangadan, 2012). The peer group is known to be a major influencing factor while consuming soft-drink, in India (Nair, 2013). Prior to the introduction of Coca-Cola, Indian consumers consumed natural fruit juices, tea, and coffee. The guests were served with fruit juices (fresh or packaged), buttermilk, lassi, squash, tea or coffee. The parties did not include aerated drinks as the ones available were considered uneconomical and difficult to handle (being bottled in a glass container). The hotels and restaurants were less in numbers and served natural drinks. There was more focus on healthy consumption habits which was fresh and made at home by the households or made as per order. This bought more personal aspect to the food served by households, restaurants, and hotels (P Pushpangadan, 2012). The majority of consumers led a low to medium lifestyle. Less was spent on consumer goods due to lesser per capita income and lower disposable income of people. The families were mainly joint families with a number of family members. Buying habits of younger generation did not depend on much upon credit facilities (Si ngh, 2013). Changes in Indian Culture Marketing of new products by Coca-Cola is found to be detrimental to the culture of the individuals in India. The changes with the introduction of Coca-Cola have had, on India and people of India have been slow and gradual. The changes include the increase in unhealthy eating and drinking habits, dining out, consuming more unhealthy food and drinks while shopping or at movies, laziness, packaged food consumption, health problems, party culture, etc. (Foundations, 2013). Unhealthy Food Habits Indian consumers are exposed to unhealthy food habits by the advent of Coca-Cola and other packaged food and drinks. The consumers who are able to afford nutritious food are moving to packaged food and drinks habit due to fast paced work life which has been caused due to the arrival of multinationals like Coca-Cola Company. Whereas those who cannot afford nutritious meal consume packaged food which are more energy dense and can cause ill health (obesity, diabetics, etc.) (Foundations, 2013). Adoption of Western Dietary Culture With more population making rural-urban migration there are changes in dietary profile which is impacted by increased dependence on external forces. Such people are adopting western dietary profile which is known to be unhealthy (Foundations, 2013). Dining Out Though the majority of Indian population prefers to dine at home with freshly prepared home food, dining out culture is growing at a rapid pace. This comprises on restaurants, street stalls, stand-alone food counters, Dhabas (roadside food shops). The total value spent on food service included 13% which was spent on fast food (Foundations, 2013). Dining out culture is growing at such a pace due to the strategic promotion and pricing activities of global brands like Coca-Cola. Packaged Food Consumption The packaged food consumption is on an increase in urban areas where there are more working women. Such areas show the inclination to consumption of packaged and processed food products (Foundations, 2013). Consuming Unhealthy Food/Drinks while Shopping /Movies The consumption of unhealthy drinks has shown an increase especially while shopping or at movies. There has been 70% rise in consumption of soft-drinks during the period between 2007- 2012. It was noted to be highest in India (Foundations, 2013) Laziness Leading to Quick Services Restaurants The laziness to prepare food that comes as a side-effect of availability of packaged food has placed a high inclination towards availing services from quick restaurants. There is a slow and gradual shift in consumption from home-made food to ready-made food. This has been the outcome of products like packaged beverages and food (Sivanandham, 2002). Coca-Cola: Marketing in India By the time Coca-Cola entered the Indian market, in 1993, its competitor Pepsi was already operating in India. Due to the predominance of Pepsi, Coca-Cola failed to make the expected impact. However, Pepsi had created demand for aerated drinks among India consumers which had a positive impact on the sales figures of Coca-Cola. The brand then shifted its focus from global promotion to localized promotion or marketing. The brand adopted different marketing strategies, for rural and urban Indian consumers, based upon diverse Indian context. The brand localization marketing strategies included the strategies "Life ho to Aisi", meaning life as it should be; "Thanda matlab Coca-Cola", signifying Coke means refreshment; Regional campaigns; and Coke and food combo meals (Kaye, 2004). Life Ho To Aisi Campaign This marketing strategy meant life as it should be. It was focused on 4% of the Indian population (in metros and large towns). The inspirational message reached loud and clears to the target audience and it impacted the growth and sales of Coca-Cola in India positively (Kaye, 2004). Source: https://www.google.co.in/search?q=life+ho+to+aisi+coke+adespv=2biw=1455 bih=705site=webhpsource=lnmstbm=ischsa=Xved=0ahUKEwi_hLfl0ujOAhXBvo8KHZfAACEQ_AUIBygC#imgrc=QVfM2KfaYgpJXM%3A Thanda Matlab Coca-Cola Campaign This campaign signified "Coke means refreshment." the main aim was to target consumers across small towns and rural market. This comprised 96% of Indian population. For this purpose, Coke introduced a Rs. 10 bottles as well so that low-income group could afford it (Kaye, 2004). Source:(Kadri, 2006) Regional Campaigns In order to reach larger rural consumers, Coca-Cola recruited regional teams and set up regional network system. Local managers and advertising teams were recruited to reach local customers and improve their responsiveness. Due to India's linguistic diversity, the ads were published in local languages. Below is an example of sign writing in Gujarati language (Kadri, 2006). Source:(Kadri, 2006) Source:(Kadri, 2006) Coke and Food Combo Meals Campaign The promotional activities in South Indian states are done in a different manner due to the difference in language and food habits. Coca-Cola promoted Coke in southern states by providing South Indian food combo offers. This was also followed by television commercials and print ads. Below is an example of promotion done by South Indian meal combo offer (Kadri, 2006) The visual communication by Coca-Cola in India reached both rural and urban masses of India. The local specific cultural mediation doubled the penetration of Coca-Cola between 2001-2003. It pushed Coke ahead of its largest competitor, Pepsi, in the minds of Indian consumers. Indian consumers could relate to the ads by Coca-Cola as it was conveyed locally with the help of vernacular language (Kadri, 2006). References Atreya, B. L. (1949). Indian Culture. Paris: UNESCO. Retrieved August 30, 2016, from https://unesdoc.unesco.org/images/0015/001550/155065eb.pdf Company, T. C.-C. (2015). Our Company. Retrieved August 30, 2016, from https://www.coca-colaindia.com/: https://www.coca-colaindia.com/our-company/coca-cola-worldwide-and-in-india/ Foundations, R. (2013). Unhealthy developing world food markets. Rockefelle Foundations. Retrieved August 30, 2016, from https://www.rockefellerfoundation.org/app/uploads/Unhealthy-Developing-World-Food-Markets.pdf Kadri, M. (2006). Glocal Cola. Retrieved August 30, 2016, from https://randomspecific.com/wp-content/uploads/2009/03/glocal_cola.pdf Kaye, J. (2004). Coca-Cola India. Tuck School of Business. Retrieved August 30, 2016, from https://mba.tuck.dartmouth.edu/pdf/2004-1-0085.pdf Kim, E. S. (2004). The meaning of global brand: A perspective from the Korean consumers. University of Hawaii, International Management. Hawaii: University of Hawaii. Retrieved August 30, 2016, from https://scholarspace.manoa.hawaii.edu/bitstream/10125/11686/1/uhm_phd_4480_r.pdf Nair, J. K. (2013). Factors Influencing Brand Loyalty of Soft Drink Consumers in Kenya and India. Int.J.Buss.Mgt.Eco.Res., 4(2), 706-713. Retrieved August 30, 2016, from https://www.ijbmer.com/docs/volumes/vol4issue2/ijbmer2013040203.pdf P Pushpangadan, V. M. (2012, Jnauary). Food, Nutrition and Beverage. Indian Journal of Traditional Knowledge, 11(1), 26-34. Retrieved August 30, 2016, from https://nopr.niscair.res.in/bitstream/123456789/13417/1/IJTK%2011(1)%2026-34.pdf Singh, S. J. (2013). Changing Lifestyles Influencing Indian Consumers: Conceptualizing and Indentifying Future Directions. Global Journal of Management and Business Studies, 3(8), 861-866. Retrieved August 30, 2016, from https://www.ripublication.com/gjmbs_spl/gjmbsv3n8_06.pdf Sivanandham, S. P. (2002). A Study Of Changing Indian Food Market Structure. Retrieved August 30, 2016, from https://tejas.iimb.ac.in/articles/Tejas_December%20Edition_Article%202.pdf

Effectiveness of Standardized Nursing Care Plans in Health

Question: Discuss about the Effectiveness of Standardized Nursing Care Plans in Health. Answer: Introduction: Diabetes mellitus is a metabolic disorder that occurs due to chronic hyperglycemia that results due to defective insulin secretion, defective insulin action or both. Type 1 diabetes occurs when there is an autoimmune reaction to proteins of the -cells of islets of Langerhans of the pancreas. The cause of type 2 diabetes could be a combination of impaired insulin secretion and / or insulin resistance. Obesity, lack of exercise, overeating and stress besides genetic factors are commonly cited reasons for type 2 diabetes. Advancing age can also cause diabetes in some patients, particularly if they have a family history. Alcohol consumption and smoking are also risk factors and can impair insulin secretion and increase insulin resistance in susceptible individuals (Ozougwu, Obimba, Belonwu, Unakalamba, 2013). Since diabetes is caused due to the decrease in insulin secretion, it is important to understand the anatomy of pancreas. The pancreas functions as an exocrine and endocrine organ. It is located in the upper abdominal cavity and lies in the C-curve of the duodenum. The pancreas is supplied with blood through several arteries. It is made up several acini that resemble the lobes of berries. There are scattered throughout the inside of the pancreas tiny groups of cells arranged like a nest and are called the islets of Langerhans. The beta cells sense the rising levels of carbohydrates in the blood and secrete insulin into the blood. The insulin helps the cells to take up the glucose so that it can be burnt to produce energy. Liver and muscle cells can turn excess glucose into glycogen. Once the blood sugar is consumed and sugar levels in the blood are low, the secretion of insulin stops. But in diabetes patients the secretion of insulin is low or the cells are unable to take in enough g lucose so the high levels of sugar in the blood cause hyperglycemia (Guyton Hall, 2006). At the time of diagnosis Mr. X, has experienced the three classical manifestations of diabetes. Thirst was felt due to the dehydration that occurred due to loss of salts and electrolytes due to frequent urination. There was significant weight loss because calories were lost in the form of glucose in the urine. Breakdown of fat and protein is accelerated by insulin deficiency. The increased catabolism leads to weight loss. The spilling over of glucose into the urine when the blood sugar exceeds the renal threshold of 180mg/dl is called polyuria. Loss of water, salt and other electrolytes from the body causes dehydration and thirst. Other systems affected to diabetes in this patient was blurred vision, Candida infection, tiredness and fatigue (McCuloch, 2015). The understanding of Mr. X pertaining to diabetes had been sketchy in the beginning by his own admission. He did not feel motivated to stick to the diet, exercise and motivation prescribed by the doctor. As a result of his failure to stick to the routine, he reported high blood sugar on several occasions. His symptoms of blurred vision, thirst and fatigue continued. On the recommendation of his doctor he decided to attend an education program designed specifically for diabetes patients. (Garca-Prez, lvarez, Dilla, Gil-Guilln, Orozco-Beltrn, 2013). Following the program, his blood sugar levels showed tremendous improvement. The tips and suggestions given by the diabetes educator were not difficult to follow. As someone who liked to walk, Mr. X started walking to work and back, his diet improved and he learnt to remember the oral medication prescribed by the doctor. He noticed improvements because the symptoms of thirst, fatigue and blurred vision vanished. He got extensive support fr om his family and friends. His family stopped using sugar and having desserts, which helped Mr. X to resist temptation of eating sugar laden foods (Miller DiMatteo, 2013). Some patients find the tasks of taking medicines, watching their diet constantly, checking blood sugar levels and visiting the doctor regularly difficult to perform. The diagnosis of diabetes means that they have to change the way they live. Some patients are more likely to develop depression and anxiety because they live in fear of not being able to live a healthy life. They also fear the several health complications that can result from uncontrolled blood sugar levels. While some patients are open about the sadness they feel, others may have to be probed to find out whether they are feeling stress because of the disease or are afraid of the risks of morbidity (Chew, Shariff-Ghazali, Fernandez, 2014). At the physical level, some patients find it difficult to cope with the need to exercise because they are not used to much physical effort. Diabetes management by the patient requires that the patient be empowered to manage the disease successfully and improve quality of life. Self-management of diabetes through the development of a plan of care is important in achieving the desired outcomes for patients who find it difficult to cope with the changed requirements. The process of behaviour change involves informing the patient, shared decision making, forming strategies of self care and providing assistance to facilitate change (Crdenas-Valladolid, et al., 2012). A care plan should include the following steps: Tests for serum glucose and serum acetones Tests to check lipids, triglycerides and cholesterol Tests to check glucagon levels Glycosylated hemoglobin (Hb1Ac) Serum insulin Electrolytes: sodium, potassium and phosphorus Arterial blood gases Serum amylase Urine tests for glucose, ketones and specfic gravity Thyroid function tests. Cultures and sensitivities: Possible respiratory, wound or urinary tract infection Regular checks and adherence to the diet, exercise and medication regimen can improve the health of diabetes patients and keep them safe from the complications associated with high blood sugar. A care plan incorporates testing for all the risks that are associated with diabetes. Early detection of complications can reduce morbidity and mortality to a great extent. Since the interviewed patient is a resident of Perth, web address, street address, telephone contact of three diabetes-care facilities: Perth Diabetes Care website: https://perthdiabetescare.com.au/ Street address: 968B, Albany Hwy,East Victoria Park, WA 6101. Telephone: 0861100570, Fax: 0893555718 Email: admin@perthdiabetescare.com.au Diabeteswa website: https://diabeteswa.com.au Street address: Level 3/322, Hay Street, Subiaco, 6008 Telephone: 1300 136 588 Fax: (08) 94750485 Email: info@diabeteswa.com.au Emslies floreat pharmacy website: https://emsliespharmacy.com.au/services/medscheckdiabetes-medscheck/ Street address: 445, Cambridge Street, Floreat, WA 6014. Telephone: 08 9387 1803 Fax: 08 9284 1215 Email: info@emsliespharmacy.com.au References Crdenas-Valladolid, J., Salinero-Fort, M., Gmez-Campelo, P., de Burgos-Lunar, C., Abnades-Herranz, J., Arnal-Selfa, R., Lpez- Andrs, A. (2012). Effectiveness of Standardized Nursing Care Plans in Health Outcomes in Patients with Type 2 Diabetes Mellitus: A Two-Year Prospective Follow-Up Study. PLoS One, 7(8), e43870. Chew, B.-H., Shariff-Ghazali, S., Fernandez, A. (2014). Psychological aspects of diabetes care: Effecting behavioral change in patients. World Journal of Diabetes, 5(6), 796808. Garca-Prez, L.-E., lvarez, M., Dilla, T., Gil-Guilln, V., Orozco-Beltrn, D. (2013). Adherence to Therapies in Patients with Type 2 Diabetes. Diabetes Therapy, 4(2), 175194. Guyton, A., Hall, J. (2006). Textbook of Medical Physiology. Elselvier Saunders. McCuloch, D. K. (2015, March 19). clinical-presentation-and-diagnosis-of-diabetes-mellitus-in-adults. Retrieved from https://www.uptodate.com: https://www.uptodate.com/contents/clinical-presentation-and-diagnosis-of-diabetes-mellitus-in-adults Miller, T., DiMatteo, M. R. (2013). Importance of family/social support and impact on adherence to diabetic therapy. Diabetes, Metabolic Syndrome and Obesity, 6, 421426. Ozougwu, J. C., Obimba, K. C., Belonwu, C. D., Unakalamba, C. B. (2013). The pathogenesis and pathophysiology of type 1 and type 2 diabetes mellitus. Journal of Physiology and Pathophysiology, 4(4), 46-57.