Swath vs. Swatch

Area versus Pattern Area versus Pattern Area versus Pattern By Maeve Maddox A peruser sent me this concentrate, approaching on the off chance that it may give material to a post theme: Charles Darwin made a fine showing of demonstrating why his hypothesis of advancement clarified the living scene better than any creationist thoughts could, and proof has accumulated from that point forward, yet a pattern of the American open stay unconvinced. The peruser was alluding to the utilization of pattern where the setting calls for area. The model showed up in Forbes Magazine. The editors there have since revised pattern to area and even incorporate the accompanying addendum: â€Å"An prior variant of this story contained a grammatical mistake in the word swath.† Lamentably, around 172 different locales, which replicated part or the entirety of the first Forbes article, keep on showing the mistake. I have discovered a similar mistake maybe they are additionally grammatical errors on news locales. Here are two: During the visit to the site where development has begun and a smoothened earth street slices through a wide pattern of the land where olive trees used to stand, outskirt police showed up.- Catholic News. Stanley reproved the interest that American Jews â€Å"unequivocally bolster Israel against criticism† when â€Å"Israeli strategies existing apart from everything else can and do double-cross qualities held by a huge pattern of American Jewry.†-Progressive. </blockquote The things pattern and area pass on inverse thoughts. A sample is little; an area, when utilized metaphorically, as a rule suggests something enormous or wide. The historical underpinnings of sample is obscure. The word initially alluded to a tag, something like the remnant of a wager ticket, joined to a bit of fabric before it was put in a pot to be colored. The word has come to mean â€Å"a test bit of cloth.† That’s still the regular significance, in spite of the fact that pattern can likewise allude to shading tests of paint, ink, or color. One could allude to â€Å"a huge swatch† contrasted with â€Å"a little swatch† with regards to a texture or shading test, however with regards to land or individuals, area is the word to utilize. The plural of sample is patterns. In contrast to sample, the thing area has a known historical underpinnings. It originates from an Old English word that implied â€Å"track, stride, follow, scar, vestige.† One such track or follow is the imprint made in mown grass by a sickle or lawnmower: One swing of a blade cuts an area maybe 20 inches in length and 2 inches wide. Contrast this and one swing of a grass shearer, which can without much of a stretch cut an area 6 feet in length by 4 inches wide. In the event that you don’t like the vibe of the areas of mown grass you should rake them up after you cut. Another utilization of area is to allude to a segment of land, generally longer than it is wide: Russia just guaranteed a wide area of the Arctic rack Warmth wave keeps on smothering huge area of U.S. Utilized metaphorically, area alludes to a huge number or to a cross-segment of a populace: Gloom, superfluity, and superfluous human enduring presently overwhelm enormous areas of the American individuals. Urban Trope Misses a Large Swath of Black Consumers Sample is articulated with the expansive an of father. Area is articulated from numerous points of view that I’ve composed a different post on the theme for one week from now. I articulate area with the wide an of father and the unvoiced sound of th as in slight. Wrap [swaythe] capacities as both a thing and as an action word. As a thing, wrap implies â€Å"a band of cloth, woolen, or other material in which something is enveloped.† As an action word, wrap implies, â€Å"to encompass in a wrap or wraps; to wrap up, wrap up, bandage.† Note: The action word wrap up is identified with wrap. To wrap up an infant is to wrap it up cozily in a wrap of fabric. The Old and New Testaments contain references to the act of enveloping an infant by wrapping up groups: What's more, she brought forth her first-conceived child and enclosed him by wrapping up materials, and laid him in a trough, on the grounds that there was a bad situation for them in the motel.- Luke 2:7, (RSV). What's more, concerning your introduction to the world, on the day you were brought into the world your navel string was not cut, nor were you washed with water to scrub you, nor scoured with salt, nor wrapped with groups.- Ezekiel 16:4 (RSV). [Where were you] when I made mists its piece of clothing, and thick obscurity its wrapping up band [?]-Job 38:9 (RVS). Both the OED and Merriam-Webster show wrap as an elective spelling for area. My own training is to utilize the spelling area [swahth] for the track a cutter leaves and wrap [swaythe] for enveloping things with long bits of material. Need to improve your English shortly a day? Get a membership and begin accepting our composing tips and activities every day! Continue learning! Peruse the Misused Words classification, check our mainstream posts, or pick a related post below:Grammar Test 1Ten Yiddish Expressions You Should Know5 Erroneously Constructed â€Å"Not Only . . . Be that as it may, Also† Sentences

Bruhathkayosaurus - Facts and Figures

Bruhathkayosaurus - Facts and Figures Name: Bruhathkayosaurus (Greek for colossal bodied reptile); articulated broo-HATH-kay-gracious SORE-us Territory: Forests of India Verifiable Period: Late Cretaceous (70 million years prior) Size and Weight: Up to 150 feet in length and 200 tons, on the off chance that it truly existed Diet: Plants Recognizing Characteristics: Tremendous size; long neck and tail About Bruhathkayosaurus Bruhathkayosaurus is one of those dinosaurs that accompanies a ton of indicators connected. At the point when the remaining parts of this creature were found in India, in the late 1980s, scientistss thought they were managing a huge theropod along the lines of the ten-ton Spinosaurus of northern Africa. On further assessment, however, the pioneers of the sort fossil conjectured that Bruhathkayosaurus was really a titanosaur, the immense, heavily clad relatives of the sauropods that wandered each mainland on earth during the Cretaceous time frame. The difficulty is, however, that the bits of Bruthathkayosaurus that have been recognized so far dont convincingly mean a total titanosaur; its solitary named one on account of its huge size. For instance, the alleged tibia (leg bone) of Bruhathkayosaurus was just about 30 percent greater than that of the vastly improved attestedâ Argentinosaurus, implying that in the event that it truly was a titanosaur it would have been by a wide margin the greatest dinosaur of all timeas much as 150 feet in length from head to tail and 200 tons. Theres a further confusion, which is that the provenance of the sort example of Bruhathkayosaurus is questionable, best case scenario. The group of specialists that uncovered this dinosaur forgot about some significant subtleties in their 1989 paper; for instance, they included line drawings, yet not genuine photos, of the recouped bones, and furthermore didnt trouble to bring up any nitty gritty indicative attributes that would verify Bruhathkayosaurus really being a titanosaur. Truth be told, without hard proof, a few scientistss accept that the supposed bones of Bruhathkayosaurus are really bits of froze wood! For the present, pending further fossil disclosures, Bruhathkayosaurus mulls in limbo, not exactly a titanosaur and not exactly the biggest land-staying creature that at any point lived. This isnt an uncommon destiny for as of late found titanosaurs; basically the equivalent can be said about Amphicoelias and Dreadnoughtus, two other savagely contested contenders for the title of Biggest Dinosaur Ever.

Business Intelligence Essay Example | Topics and Well Written Essays - 750 words

Business Intelligence - Essay Example Moreover, the utilizations of business knowledge contain the errands of question and announcing, choice emotionally supportive networks, factual examination, online scientific preparing (OLAP), determining, and information mining (Webopedia, 2011) and (Rossetti, 2006). This paper gives the appropriate responses of inquiries like that why or why not business insight is basic for associations? This paper will layout the issues and difficulties that associations can look in actualizing BI. This paper will likewise examine the contrast between information the board and BI. Business Intelligence: A device for organization’s endurance Business insight devices have gotten one of the most significant organizations’ assets. Furthermore, these devices are used in information mining and tasks. In this situation, operational business insight is used to maintain the business exercises all the more capability and accomplish greatest degree of profitability. Hence, business insight st rategies and devices encourage the associations in utilizing resources, reducing expenses, and utilizing all the business possibilities. Then again, in information mining, business insight is utilized to use colossal amounts of information for deciding the best execution regions or out-of-the-crate examinations. This sort of arrangements could be simple or complex, anyway relying upon the BI apparatus used. Also, business knowledge devices help the associations to increase a serious edge in light of their dashboard abilities. In addition, an association must perceive that BI isn't just an outlining or visual showcase of information. Be that as it may, they can be useful when an association needs to consolidates information from various sources (D'Souza, 2011). Difficulties in executing business knowledge While receiving BI innovation for their business an association can confront following difficulties: (Computerworld Custom Publishing, 2003) and (MAIA Intelligence Blog, 2011) Failu re to recognize BI frameworks and undertakings as cross-hierarchical organization activities, just as thinking of them as not quite the same as particular independent arrangements. Unengaged organization backers (or supporters who enjoy little or no expert in the enterprise). Connected with or hesitant business delegates. Absence of fit just as existing staff, or problematic staff utilize No product discharge thought (having no upgraded and improved iterative advancement method). No utilization of WBS (work breakdown structure) and no strategy for use of the new BI innovation. No organization examination or inaccessibility of normalization activities for the BI innovation application. No endorsement of the impact of messy information on business efficiency. Not perceiving the need and usage of meta-information. Additional reliance on divergent strategies and instruments BI is contrast from Knowledge Management Normally, information the board is alluded as an efficient strategy of fi nding, choosing, arranging refining and introducing information and data in a structure that is straightforward for a worker and lies in an exact zone of intrigue. Furthermore, the particular information the board errands encourage associations to give their consideration on putting away, getting and using information for comparable things, for example, critical thinking, vital arranging, dynamic learning and dynamic (Herschel, 2008). Moreover, transport

Foundation of Marketing(Consumer and Business Buyer Behaviour) Essay

Establishment of Marketing(Consumer and Business Buyer Behavior) - Essay Example The third procedure is unpredictability which alludes to the degree of trouble joined to the comprehension and â€Å"use† of the item (Armstrong and Kotler 2011,p. 184). Distinguishableness which is the fourth procedure, emerges when the item â€Å"can be taken a stab at a restricted basis† (Armstrong and Kotler 2011, p. 184). The last procedure is coherence which alludes to the degree to which the aftereffects of utilizing an item can be watched and imparted to other people (Armstrong and Kotler, 2011). Part II: Comments on Mike’s Letter Mike’s letter clarifying why and how he settled on a business degree course features a portion of the phases that shoppers experience preceding creation a buy. Mike showed the relative bit of leeway factor, which is the primary trademark affecting purchaser buy dynamic. Mike’s requests and searches exhibit that he was contrasting business degrees for relative predominance. The subsequent trademark, similarity was c ritical to Mike. Mike was searching for an item that suited his own time table and his duties to his family and simultaneously left him with some extra time.

System Life Cycle Processes and Activities-Myassignmenthelp.com

Questions: 1.Define what a Methodology is and the job it serves in Project Management. 2.Familiarise yourselves with the different approachs in the rundown beneath. Pick two Methodologies from this rundown to Compare and Contrast, breaking down the similitudes and contrasts between them both. Rundown of venture approachs and forms Project Management Body of Knowledge (PMBOK) PRINCE2 SDLC Waterfall Agile 3. At last, recognize how your picked Methodologies and Processes identify with the undertaking life cycle (PLC). Answers: 1.The strategy is a model that is for utilizing the structuring, arranging, execution and for the correct accomplishment of the task. They are primarily set to characterize about the alternate points of view where it is conceivable to effectively manufacture and utilize the innovation that has been for providing food the necessities of the task spread over in the distinctive business zones. The procedure is significant on the grounds that: The versatile task system works with the time and cost that is steady for the venture. It incorporates the execution of the task to change with the most extreme business esteem. Light-footed Software Development where the task need to take a shot at readiness of prerequisites. Through this, there are sure momentary cycles with the dynamic culture of the group. The dynamic frameworks improvement technique is significant for the preparation and supporting of the philosophy. (Macombe et al., 2013). 2.SDLC: This is considered as extraordinary compared to other theoretical model for the product improvement of the activities. Here, the chance is predominantly to consolidate with the tasks and the approach for the better result. The accentuation is on the result with the documentation utilize that needs to follow some severe rules. This incorporates the framework designing procedure for arranging, making, testing and afterward conveying the data framework. Here, the ideas apply to the equipment and the product designs where the framework could without much of a stretch work for building, testing and conveying an appropriate data framework. (Kerzner, 2013). The excellent frameworks incorporate the best possible conveyance of data which depends on the client necessities. The administration arranged structure is primarily to interface with the customary frameworks and incorporate the cascade, winding and Agile programming advancement. Cascade: This chips away at the successive structuring process which is for the product improvement where there is a stream done in a consistent way downwards using arranging, creation, usage and support. The model additionally works with the development and the assembling ventures where there is exceptionally organized condition to deal with the product advancement. The customers don't require with the working over the product with changing necessities that lead to the updating, redevelopment and the testing with expanded expenses. The creators take a shot at the changed cascade models with prologue to the lithe programming advancement which is considered as an insufficient procedure for building up the product. The planning and record procedure depends on the task designs with the emphasis on taking care of the organized model. (Distinct, 2015) 3.Waterfall Model: This focal point of the undertaking lifecycle depends on; a. the framework and the product necessities which incorporates the catching of the item prerequisite records. Examination depends on the outcomes in model, with mapping and the business rules. Structuring brings about the product engineering. (Walden et al., 2015). Coding works with the turn of events, demonstrating and chipping away at the product combination. Testing works with the troubleshooting of imperfections and setting the tasks which are significant for the establishment, movement and setting the support of the framework SDLC Phases This works with the: Inception that necessities to take a shot at recognizing the chances and the idea proposition is additionally required for this. The framework idea and improvement appropriately characterizes the degree and the limits of the ideas. They incorporate the framework limit report, with certain money saving advantage investigation and the dangers the board plan. The arranging is through the improvement of venture the board with the archives gave dependent on the requirements. The necessity examination and configuration is for check the prerequisites of the client and taking a shot at the change of the point by point designs into complete framework. This emphasis on working with the necessary usefulness. The turn of events, joining and testing is to secret the plan to data framework, which likewise incorporates the establishment of the framework condition and afterward making all the testing database which is for setting up the experiment systems with appropriate coding and gathering. (Kerzner, 2013). The execution, tasks and the support is significant for keeping an eye on the framework creation, with the post usage and in-process audits too. The mien depicts the finish of framework exercises. References Kerzner, H. (2013).Project administration: a frameworks way to deal with arranging, booking, and controlling. John Wiley Sons. Macombe, C., Leskinen, P., Feschet, P., Antikainen, R. (2013). Public activity cycle evaluation of biodiesel creation at three levels: a writing survey and improvement needs.Journal of Cleaner Production,52, 205-216. Obvious, J. (2015). Item lifecycle the executives. InProduct Lifecycle Management (Volume 1)(pp. 1-29). Springer International Publishing. Walden, D. D., Roedler, G. J., Forsberg, K., Hamelin, R. D., Shortell, T. M. (Eds.). (2015).Systems building handbook: A guide for framework life cycle procedures and exercises. Wile

Admissions, Baseball and the Land of Statistics - UGA Undergraduate Admissions

Admissions, Baseball and the Land of Statistics - UGA Undergraduate Admissions Admissions, Baseball and the Land of Statistics When I was growing up in Connecticut, baseball was my passion. My sister was a NY Yankees fan, so naturally I became a lifelong Boston Red Sox fan. I lived and died (mostly died) with the Red Sox, and my hero was Jim Rice, the home run hitting left fielder for my beloved team. I can still name most of the Sox starting nine from the late 1970s, from Hobson at third, Scott at first, Evans in right, Lynn in center and Fisk behind the plate among others. And like any baseball fan in the 70s and 80s, I collected baseball cards. There was nothing better than getting a fresh pack of Topps baseball cards to see which players you got (and nothing worse than the cheap stick of gum with a texture like cardboard and flavor that lasted for three minutes tops). The greatness of a baseball card was not just the photo on the front, but the wealth of each players statistics on the back of the card. This information transformed a kid from a mere fan into a fountain of baseball knowledge, with the ability to magically produce statistics like rabbits from a hat, amazing your friends by knowing exactly what Carl Yastrzemskis batting average was in 1977 (.296 in case you are wondering). But statistics are a funny thing. Data that at one time seemed vital to success now is not so important now, while lesser know pieces of information suddenly take on a much larger role in predicting success. The batting average of a baseball player (percentage of hits compared to at bats) has been overtaken by a players OPS (on-base percentage plus slugging percentage), which includes walks, hitting for power, and total bases. Its no longer just about getting a hit, but instead about the most efficient way for players to get on base, score runs and win the game. In the same vein, the importance of stealing bases has dropped sharply, as in general the data shows the cost of being caught stealing exceeds the rewards of being successful stealing the base. We might never see the likes of a Ricky Henderson, the greatest base-stealer ever, again in baseball. Just like with baseball statistics, admission statistics are not always static from year to year, and many times the information is misunderstood or the importance of data points changes over time. Here are a few examples of what I mean: HS GPA vs UGA GPA If you look at your average high school transcript, you will see at least one field labeled GPA, with some schools getting up to three or four GPAs (weighted, unweighted, etc.). The GPA could be on a 100 point scale, a 4.00 scale, a 5.00 scale, a 6.00 scale, even up to a 10-12 point scale. Each high school or school system has its own way of determining a GPA, and my office has no control over this (nor do we want it). But the problem is that there is no sense of standardization in a HS GPA. A 4.21 could be great in one method (4.00 scale), but merely average in another method (6.00 scale). As such, UGA does not look at, use or care about the GPA on your transcript. We calculate our own GPA so we can have a standard data point that is the same for all applicants. If you ever see us list a GPA, it is a UGA GPA that we are listing (and I have several blog posts showing how we calculate it). SAT/ACT test scores If you had asked most college admission offices 20 or more years ago about the importance of different factors in admissions, test scores would have been near the top of the list. But as universities have done research on the factors which predict success and strong grades in college, the impact of the SAT and ACT scores have lessened greatly. On the academic side, what a student does day in and day out in the high school classroom and the strength of the students coursework have shown to be much better predictors of student success. This is why you are seeing a number of colleges go test optional for their admissions process. When I see Chance me comments on certain web sites, SAT and ACT scores are generally the first or second thing listed in their description. This is not the order in which I would put them at all. AP/IB/DE Data When admissions offices talk about course rigor, it is almost impossible to convey things in a meaningful way. When we say that the average admitted student had a Very Rigorous schedule, this does not convey any real information, and leaves people wanting more details. As such, we have tried listing the mid-range data for AP/IB/DE courses taken over four years, but even this is somewhat misleading, as colleges are not telling students to shoot for a certain number of rigorous courses. What we are looking at is how a student has challenged themselves overall from 9th through 12th grade in their core area courses, and especially in the broader sense of their academic passion, as we want students to be prepared for the rigors of UGAs classes. We are not looking at a certain number of AP/IB/DE courses, but instead on how you have overall prepared yourself for UGA academic experience within the options at your school and in your community. In addition, as UGA has moved (and will move even farther in the future) to a more holistic review process to look at the entire applicant, there will be more focus on the context of the individual students personal situation. What are the academic options for the student within their community, what challenges has this student faced in their personal life, what has the happened within the students academic and co-curricular activities over the period of their high school years, etc. We are looking at the trends within the students application (how have their grades and rigor progressed), and how they have challenged themselves in the five core academic areas over time. If a student has faced a hurdle, how have they overcome it? If a student has a passion (be it theater, fencing, birding or whatever), how have they pursued this passion (I have seen all three of these this year). The overall admissions process at UGA has changed a great deal over the past 20 years at UGA, and the information and key data points have also changed. Just like with the baseball statistics, it is now a whole new ballgame. Go Dawgs!

Police Powers of Arrest - Free Essay Example

Police Powers of Arrest and Detention of Offenders Satisfactory The first police power I will evaluate is the power that custody officers have over detainees. When a police officer arrests someone they will have their reasons for doing so and will have seen or heard what the person has done. Though, when he brings him to the police station the custody officer will see whether the constable has detained the person correctly or not. He will look into what the detainee has done more thoroughly and give his own verdict on whether he should have been arrested or not. Because the custody officer was not present at the scene or may not have received a first-hand report of the incident he cannot give a biased judgment and as such would work towards having a third party verdict of the detaineeà ¢Ã¢â€š ¬Ã¢â€ž ¢s guilt or innocence. You could almost say that it is the equivalent of getting a second opinion on a specific case or topic in question. It can be both beneficial to the police as well as the detainee because the custody officer could question the arresting officer on the reasons for arresting the individual and make his judgment based on that. The arrest would then be justified if the custodial officer agrees with the arresting officerà ¢Ã¢â€š ¬Ã¢â€ž ¢s reasons for arrest. The next power I will be evaluating is the amount of force the police are allowed to use when they are arresting someone suspected of co mmitting or going to commit a crime or offence and when searching premises. I believe the police force that is used against a suspect will probably relate to the force the suspect is using against them. What I mean by this is that if you are very aggressive and try to pick a fight with an arresting officer/s, then they are going to use more force to overpower you, so that they can then arrest you for the offence they suspect you of committing. Whereas, if you are completely compliant with the police, donà ¢Ã¢â€š ¬Ã¢â€ž ¢t shout abuse at them do everything they are asking you to do, most of the time they wonà ¢Ã¢â€š ¬Ã¢â€ž ¢t even put handcuffs on you, they would just escort you to the back of their police vehicle. I think the police use the correct amount of force when entering a premise. If you are compliant they will then not use force at all, they would just do the job they were sent there for and be on their way. I also believe they use the right amount of force when raiding someones house where they have reason to believe that drug dealing is taking place. Warrants will be executed under the Misuse of Drugs Act and the police will use police battering rams to hit the door where the locks are so that they can gain entry. Then they would use tactics to scare and detain any suspects in the property. They go in shouting because it puts the suspect on the back foot straight away because it is quite frightening. Not Satisfactory Regular citizens also hold the power to arrest someone who they believe is in the act of committing an indictable offence or even if the person has reasonable grounds to suspect the individual of committing an indictable offence. This is stated in the Police and Criminal Evidence Act (PACE) under S.24, where it is said that à ¢Ã¢â€š ¬Ã…“anyone who is not a constable may arrest someone without a warrantà ¢Ã¢â€š ¬Ã‚  as long as the above conditions are met. In the case if chip shop owner Nicholas Tyers, who along with his son carried out a citizenà ¢Ã¢â€š ¬Ã¢â€ž ¢s arrest on a 12 year old boy who had damaged his property and spat at a customer the day prior. They had first driven the boy to their home where they then called the police. Their reasoning for this was because, according to Tyers senior, à ¢Ã¢â€š ¬Ã…“nine times out of ten Bridlington Police Station is unmanned and you have to speak to someone on the telephoneà ¢Ã¢â€š ¬Ã‚ .[1] They would have thought that calling the police from their home would have been the more efficient method. Though, this was not the case as they were charged with kidnap because the boy had complained to the police that they had not taken him directly to the police station once they had arrested him. What can be said about this case is that the main issue is the clarity and the knowledge of a legally viable citizenà ¢Ã¢â€š ¬Ã¢â€ž ¢s arrest. Neither of the defendants charged with kidnap had the intention of doing anything of the like to the à ¢Ã¢â€š ¬Ã‹Å"vic timà ¢Ã¢â€š ¬Ã¢â€ž ¢, but through their lack of legal knowledge required to carry out a citizenà ¢Ã¢â€š ¬Ã¢â€ž ¢s arrest within the boundaries of the law they have fallen victim to their own good intentions. It would be unfair to place the blame entirely on the defendants for this mishap, as the smaller details of the law are not well-known to the general public, and as such, may lead to absurd results in terms of verifying the actual crime being committed and by whom. The process of citizenà ¢Ã¢â€š ¬Ã¢â€ž ¢s arrest is something that would need amending or simplifying because of the above example of Tyers and his son. One key change that could be made is the actual part where the person carrying out the arrest must bring the defendant to the police station and cannot take them anywhere else before that. This is a dangerous rule to have as under immediate circumstances in may not be within the best interest of the person carrying out the arrest to do so, as it may lead to violenc e breaking out or anything of the like. After 6 long months the defendants were cleared of their charges because the judge (John Dowse) deemed the case too trivial and questioned, à ¢Ã¢â€š ¬Ã…“whether or not there are far more serious cases to bring?à ¢Ã¢â€š ¬Ã‚ . [2] This was largely the correct decision to be made, if not made quickly enough by the courts. Not Satisfactory Under the current legal system if a person being detained or arrested is under the age of 17 their parents or guardians would be notified immediately. Though, in the case of two teenage boys Joe Lawton and Edward Thomber, who were both 17 years old, their parents were not informed as there was no requirement to do so. Both teenagers were treated as adults in custody, but when they were to be charged theyà ¢Ã¢â€š ¬Ã¢â€ž ¢d be treated as children. The two of them committed suicide after having been arrested and summoned to court respectively. The parents of both these teenagers were appalled at the wa y their sons had been treated and Mr Lawton (The father of the deceased teenager Joe Lawton) questioned in a statement, à ¢Ã¢â€š ¬Ã…“how can you be an adult one moment and a child the next? That simply isnà ¢Ã¢â€š ¬Ã¢â€ž ¢t right.à ¢Ã¢â€š ¬Ã‚  [3] In response to the fact that he and his wife were not informed of the arrest of their son whom they could have supported emotionally in his time of need, and possibly stopped him from committing suicide. Both sets of parents initiated a petition for a change in the law regarding the age barrier for there being a legally required necessity to inform the parents or guardians of a person arrested or detained. The reasoning behind their petition is a very valid one as anyone with any form of support or emotional backing is more likely to make it through something as serious as a jail sentence or court hearing without resorting to extreme measures such as suicide. Psychology speaking the teenagers may have made their decision to end t heir own lives because of the fear of what their parents may think if they found out, but if they were to be told that everything is alright and they have their parentà ¢Ã¢â€š ¬Ã¢â€ž ¢s full support the resulting consequences may be different. In accordance to the Home Office, à ¢Ã¢â€š ¬Ã…“every year 75,000 17-year-olds are taken into police custody.à ¢Ã¢â€š ¬Ã‚ [4] This is a staggering statistic as at that rate, with the law not stating the need to inform their parents or guardians of their arrest or detention, the majority of these young-adults are facing the looming anxiety of it all without any form of support and this could lead to many more tragic situations, such as in the case mentioned above. Personally speaking, I believe that the age barrier should be increased to 17 so that those of that relatively tender age are not exposed to à ¢Ã¢â€š ¬Ã‹Å"adultà ¢Ã¢â€š ¬Ã¢â€ž ¢ treatment just yet. Not Satisfactory There are a total of four methods to make a complaint about the police. You can either go to the police station of the police force you have a complaint about and complain directly to a representative, fill out a complaint form from the website of the police force you have a complaint about, complain to a solicitor or even to your local MP (Member of Parliament) who will complain on your behalf, or you could fill in the IPCCà ¢Ã¢â€š ¬Ã¢â€ž ¢s (Independent Police Complaints Commission) online complaint form and they will send it directly to the police force you are complaining about. For obvious reasons, some of the above ways of complaining are not exactly enticing for someone who has a genuine complaint as they may feel singled-out and uncomfortable complaining directly to an officer in a police station. This cannot be classified as a viable method of complaint as the majority of people would prefer not to complain at all if it means facing up to the people you are complaining about in person. Also, it can be said that some people may not feel safe under the targeted scrutiny of their own local police force after having complained about them and given their name in too. When it comes to dealing with your complaints, whether you tell your local police force verbally or send out a complaint form through the IPCCà ¢Ã¢â€š ¬Ã¢â€ž ¢s website, it will still be taken care of by the PCC (Police and Crime Commissioner) for that police force the complaint is being made to. The complaint is then checked through and if something that has been deemed unfair has taken place you will be in line for compensation. Though, one main concern with the person handling the complaint is that they work in that specific police force and that may instil some form of fear in the person doing the complaining as they may then anticipate some form of harm or persecution from their local police force because of their complaint. à ¢Ã¢â€š ¬Ã…“Only 10 out of 100 complainants in our interview sample from 3 forces said that they had an y clear idea of how to go about complaining or how the system worked.à ¢Ã¢â€š ¬Ã‚ [5] This statistic shows how incompetent the police and their local councils have been in terms of addressing to their local towns and cities the steps needed to be taken in order for a formal complaint to be made about the police and their activities. Some could say this isnà ¢Ã¢â€š ¬Ã¢â€ž ¢t the worst thing in the world for them, as they would have fewer complaints to deal with and cynically speaking, they wouldnà ¢Ã¢â€š ¬Ã¢â€ž ¢t exactly have much of an incentive to do anything about it. In this instance it could be said that the police are not doing a satisfactory job of offering the public an effective means of complaint because of the sheer amount of people attempting to complain but not knowing how exactly it is done, and the anxiety and worry of angering or provoking the wrath of a local police force if a genuine complaint is made. Satisfactory All communications between a suspect a nd their legal advisor is subject to legal privilege which means that the police or any other legal authority does not have the right to see or hear them. In the case of R v Grant, it was brought to the Court of Appeal to judge as to whether the eavesdropping of the police was unlawful and the information they retained from doing so was to be held as valid in a court of law. They were indeed deemed to be unlawful as they had committed a crime which amounted to a, à ¢Ã¢â€š ¬Ã…“deliberate violation of a suspectà ¢Ã¢â€š ¬Ã¢â€ž ¢s right to legal privilegeà ¢Ã¢â€š ¬Ã‚ [6]. It was something that went against the justice system entirely and so therefore the information gathered from committing the illegal act was not held to be viable as evidence. Although it is understandable that there should be some form of ruling to stop legal authorities from using confidential information between a suspect and their legal advisor/lawyer, it can also be said that in the eyes of the justice s ystem this is simply providing criminals with more protection than they deserve. If a suspect is in fact innocent then they have barely any reason to actually hide anything from the court. Though, this cannot be said about those who are guilty of the crime they are suspected of doing. Only a guilty party would need to hide details from the legal authorities and as such I believe that them being able to intercede between the suspect and his lawyer is perfectly reasonable because it could be the difference between an innocent man being jailed for life and a guilty man being completely cleared of all charges. In terms of arrest and detention it is only of benefit to the justice system that legal privileges are abolished as the sticky and pedantic rulings on arresting or detaining a suspect can be used against them so nothing can be said to or from the solicitor or lawyer without the legal authorities being present and listening in. All in all, Ià ¢Ã¢â€š ¬Ã¢â€ž ¢d say that the p rocess of arrest and detention could be vastly improved and simplified if the law on legal privileges were to be abolished. The justice system would benefit greatly and it would more or less ensure that innocent people are set free and guilty people are put behind bars or given their sentence. The abolition of the right to silence is one that has been going back and forth between representatives of senior judges, the police and the criminal Bar. It is something that can easily be deemed a breach of a personà ¢Ã¢â€š ¬Ã¢â€ž ¢s basic right to silence even when unfairly pressured into doing otherwise, whilst also exposing the fact that said people have not responded to legal authorities to the jury and judge hearing their trial. The right to silence is widely criticized by the likes of major politicians such as Douglas Hurd who questioned whether, à ¢Ã¢â€š ¬Ã…“it was really in the interests of justice that experienced criminals should be able to refuse to answer all police que stions secure in the knowledge that a jury will never hear of it?à ¢Ã¢â€š ¬Ã‚ [7] This is a very commendable thing to ask as guilty parties can stay silent when being questioned by the authorities and whilst with their lawyers they may come up with some form of defence to protect themselves from punishment. This is obviously not the outcome that the justice system would like to achieve from allowing this right to continue on. Whilst the issue may raise questions on both sides of the argument, it also divides the legal authorities such as the lawyers from the judges. It could be said that the debate would be more efficiently argued with an objective view on the positives as well as the negatives with regards to keeping this right in place. The argument for keeping the right intact is that it would incorrect to assume that only a guilty party chooses to be silent when questioned. There are many other reasons as to why someone may choose to be silent, such as shock or confusion , in order to protect someone else from harm, or even out of pride as to the fact that theyà ¢Ã¢â€š ¬Ã¢â€ž ¢re being suspected of a crime. It would be unfair to group together a guilty criminal with all of the above people in the same boat and treat them equally. Whilst the majority of people choose not to be quiet, as shown in one survey, as low as 4% of people actually do, though, the right itself remains a key part in ensuring that police officers cannot apply unjust amounts of pressure onto the suspects in order for them to say something incriminating. Personally, I believe that it should be kept as a right, but the fact that they have remained silent in the instance should be allowed to be brought to the attention of the jury when determining whether the defendant is innocent or guilty. The UK DNA database is currently the largest in terms of percentage per population size at a whopping 10%. Second being Austria with only 1% of their total populationà ¢Ã¢â€š ¬Ã¢â€ž ¢s D NA samples being stored. These figures are worrying for the British public as there could be growing fears of privacy breaches by the government and the legal authorities in charge of said samples. It is certainly unethical to keep the DNA of a completely innocent person for no apparent reason besides having it there if need be. This is definitely something that has been fought against and petitioned over by the Liberal Democrats when the coalition government came into fruition. They have stated that, à ¢Ã¢â€š ¬Ã…“whilst DNA is a vital tool in the fight against crime, there is no legitimate reason for the police to retain for life the DNA records of innocent peopleà ¢Ã¢â€š ¬Ã‚ [8] and that, à ¢Ã¢â€š ¬Ã…“nearly 150,000 children under the age of 16 have their details on the database.à ¢Ã¢â€š ¬Ã‚ [9] The law on the retention of DNA samples is reforming and the national database has been ordered to destroy as many as 7 million DNA samples because of the lack of necessity in keeping them stored away. Especially considering the sheer amount of them having been taken from innocent people who have not done anything to require their DNA be kept on a database. This is also the case with people who are detained but are not charged with a crime or an offence. Thought it can be said that the National DNA Database does have a major role in solving crimes and putting guilty parties behind bars, à ¢Ã¢â€š ¬Ã…“prior to the adoption of the Protection of Freedoms Act, a massive expansion in the number of individuals on the Database did not lead to any noticeable increase in the likelihood of identifying a suspectà ¢Ã¢â€š ¬Ã‚ [10] which shows that the vast majority of retained DNA samples are in no way helping to benefit the justice system and serve no purpose in being kept any longer. Many reforms have been made over the years, especially in the Protection of Freedoms Act 2012 which requires the destruction of DNA samples and the removal of most innocen t peopleà ¢Ã¢â€š ¬Ã¢â€ž ¢s DNA profiles. However, there are still some issues that have yet to be addressed such as: the indefinite retention of the DNA profiles of children who have committed more than one minor offence; amongst a few others. The law on DNA sample retention has gotten a lot more reasonable and relevant in comparison to the past but there are still many changes and discrepancies to be made and adhered to in order for a fair and just DNA Database to be kept. Whilst seeking to protect the rights of the majority, the police at times infringe certain individual rights, such as the right to privacy or to freedom of movement also known as à ¢Ã¢â€š ¬Ã‹Å"stop and searchà ¢Ã¢â€š ¬Ã¢â€ž ¢. However, they are only permitted to do so if the infringement is reasonable, proportionate and lawful. Yet the evidence shows that, on the contrary, some police forces are using their powers disproportionately suggesting they are stopping and searching individuals in a way that is di scriminatory, inefficient, and a waste of public money. This is despite the evidence from both the investigations of à ¢Ã¢â€š ¬Ã‹Å"Staffordshire and Clevelandà ¢Ã¢â€š ¬Ã¢â€ž ¢ which have proven that a reduction in the use of stop and search can go hand in hand with a reduction in the overall levels of crime. [1] Powers of Citizenà ¢Ã¢â€š ¬Ã¢â€ž ¢s Arrest hand-out [2] Powers of Citizenà ¢Ã¢â€š ¬Ã¢â€ž ¢s Arrest hand-out [3] Detention of Young People hand-out [4] Detention of Young People hand-out [5] A study of the Police Complaints System, Maguire and Corbett [6] R v Grant à ¢Ã¢â€š ¬Ã¢â‚¬Å" Legal Privilege [7] Archive, 21 October 1988: Editorial: New law will erode right to silence hand-out. [8] Police DNA Database hand-out [9] Police DNA Database hand-out [10] Police DNA Database hand-out

Military Language; Slang and Jargon Essay - 986 Words

The use of military jargon, as it maybe unknown to the civilian also known as the non-military individual, actually aides in the bonding of service members, as the jargon and slang differ from each branch. Military, for all intensive purposes, throughout this essay, is referring to armed forces. Have you ever wondered why the people in military speak differently? Have you ever considered why many military members speak the way they do? As each branch of the armed forces has its own unique language, A brief description of their similarities and differences for the US Navy, US Air Force and US Army. At no disrespect to the US Marine Corps and US Coast guard, as there jargon is intimately similar to the US Navy’s slang and history. As a US†¦show more content†¦In a sense, this creates a unique social group that all military members, active service and veterans share with each other and can typically recognize. For example, when I first enlisted in the Navy, shortly after my first deployment overseas, my father took me to an American Legion. Having grown up around different American Legions as my father was a National member, I never really understood what the â€Å"old timers† were talking about, until, I spent time in the Navy and what they were saying all started to make sense. 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Impact On Performance And Productivity In Dbs Banks Business Essay - Free Essay Example

Sample details Pages: 8 Words: 2453 Downloads: 7 Date added: 2017/06/26 Category Management Essay Type Narrative essay Did you like this example? In the management research project, it focuses to investigate on the impact of motivation on performance and productivity of staffs in DBS Bank Customer Centre which is their call centre. It views on the challenges faced by the call centre agents which often results in low morale and negative psychological effect on staffs. Motivation is one area in an organisation that has no right or wrong practice and it will either have a positive or negative results depending on the mentality and quality of employees. It may act as driving factor towards positive or negative performance and productivity of staffs which varies from individual to individual. To bring out the best in the staffs willingness on completing a task and broaden their skill set to enhance their capabilities depends on how well the motivation plan is being carried out by the organisation. To end the report, recommendations and conclusion are to be made in order for improvements on the current situ ation. This will be done with inter-linking some of the motivation theories and research on the factors causing the problem. Company and Organisation Background Back in 1968, was the early years since Singapore gain its independence, a medium was needed towards Singapores economic development and DBS Bank Ltd was founded and recognized at Development Bank of Singapore. To date, the bank has successfully turned itself into a strong and stable financial institution with a wide and comprehensive range of financial products and solutions to reach customer needs. DBS Bank is committed to empowering, educating and engaging its people to further achieve the companys performance. DBS Bank Ltd is a big company and the organisation that is focused on is their Customer Centre which is their call centre. DBS Bank Customer Centre has evolved to be one of the most competitive call centre in Singapore. The focus of DBS Bank Customer Centre is mainly on customer service and motivatin g their staffs to keep up with performance and productivity is a challenge due to the nature of environment of the job which can easily pull down its staffs with low morale and negative psychological effect. 1.2 Problem statement As of current, staff selection has not been the root causing problem because the customer centre has a strict and comprehensive selection model which eliminates job seekers without the needed basic capabilities. Refer to illustration 1 to have a visualisation on the flow of their recruitment process for customer service officer. Illustration 1 Flow chart of DBS Bank Customer Centre recruitment process So if the staff selection is not the root causing problem of staffs performance and productivity, then it points towards the direction of staffs motivation which might be driving their willingness to work and having positive customer service attitude. 1.3 Rationale Selection Motivation is not the only way to bring up performance and product ivity but it is one of the way possible to implement and acquire results. The question here is, how can it be implemented and how effective will it be? Motivation in definition as the process that account for an individuals intensity, direction and persistence of effort towards attaining a goal. (Robbins Judge, 2012). From here, is the reason for the selection of topic on motivation as one of the key factor towards positive results of performance and productivity. The author is a member of the workforce management team for DBS Bank Customer Centre and by deciding to do a research on this is beneficial towards the author in terms of further understanding and finding out the impact of motivation on performance and productivity of the human capital in the centre. 1.4 Objective Research Questions The objective of this report is to identify how can an effective motivation plan of an organisation can have an impact on staffs performance and productivity which may lead to und erstanding staffs job satisfaction which may be another topic. To stay focus and aligned to the report objectives, this report will research on motivation theories and inter-linking them to the potential root-causing problems in the organisation and the following research objective in point form: To find out if western motivational theories can be applied to DBS Bank Customer Centre. To identify the origin causing problems of negative customer service performance and productivity. To discover the potential solutions to improve customer service performance and productivity. Literature Review Introduction It is a heavy challenge to motivate and retain staffs in an environment of constant uncertainties. (Mitchel, 1982). Current market and economic conditions, topped with highly aggressive business situations sets a highly energetic and unpredictable working environment. Thus, improving methods on planning and implementing motivation program by DBS Bank customer cen tre towards their staffs is inevitable to achieve improvements on customer service performance and productivity. In terms of motivation, the range of literature review available in books, online and offline is huge. One of the books that is first reviewed by the author for this report is Essentials of Organizational Behavior, Eleventh Edition by Stephen P. Robbins Timothy A. Judge (2012). There are three key elements in terms of motivation and they are intensity, direction and persistence (Robbins Judge, 2012). Intensity is considered as quality of efforts. Direction is how the efforts are directed, towards and aligned with organisations and companys target. Persistence is a dimension that measures the time frame that an individual can maintain effort. A highly motivated individual can focus on a job long enough to attain the goal. Under the subject of organisational behavior, topic of motivation is part of it. It covers the study of organisations from multiple view points, methods and level of analysis into three perspective; modern, symbolic and post modern (Robbins, 2004). The survival of an organisation and for it to be effectively and efficiently functioning draws down to the needs of different types of motivation practice for different types of staffs behavior is very important (Bauer Erdogan, 2009). The rationale of this literature review is due to four reasons: The importance of motivation in customer service industry. The level of impact of staff motivation on organisation performance. Evaluation of earlier theories and modern motivational theories that can be used to motivate staff. Review best motivation practice that impacts performance and productivity. Importance of Motivation and its Impact on Performance Individuality and intricacy can be the terms to be used to categorise motivation. It is a must for managerial policies and strategies to be opened and out of the box way of thinking to tackle the motivation rela ting to individual staff (Mathis Jackson, 2008). Interrelation between motivation and performance is inevitable which results in staff the performs better due to motivation. Profitable organisation comes from productive staffs and in order for them to be productive, they have to perform better and that can be due from motivation. Motivation can be either intrinsic or extrinsic. Happiness, fulfillment, satisfaction and the sense of achievement falls under intrinsic whereas rewards, penalty, punishment and goal accomplishment falls under extrinsic. A better reward system is something that DBS Customer Centre can look into as a motivating factor as well as staff recognition. The force that moves or shifts the performance of an organisation points towards motivation of staffs. The factor that differentiates an organisation from another is their human capital. Human capital, the staffs, is not an object or rather things, policies, processes or structures that can be copied or dupl icated from one organisation to another. Poor rewards system and motivation practices often succumbed in high turnover rate and this is not regarded as a positive outcome because present routines will be disrupted and this will have an alternating disadvantage in performance. The opposite of motivation is demoralisation. Demoralisation is easier to succumb to and it can have a viral effect from one staff to another. Continuous motivation and rewarding performing staff is one of the effective methods to retain them (Heracleous, 2003) Motivation is a must in order to uphold optimum level of ingenuity and inventiveness in staffs and it is very important to sustain a diamond-like quality of performance to motivate excellent service (Kreitner and Kinicki, 2010). Motivation Theory The theoretical basis of research studies on motivation which have been undertaken by industrial psychologist and behavioral experts, draws from schools of management discourse of modern motivation t heory (McGregor, 1960; Hofstede, 2001; Maslow, 1954). Motivation theory is classified into two sections: Content Theory Contemporary Theory Content Theory Discovering what actually motivate individuals. Example theories like Maslows (Hierarchy of Needs), McCellands (Theory of 3 Needs) and Herzbergs (Two Factor Theory). Maslows (Hierarchy of Needs) Maslow hypothesized that within every individual, there exists a hierarchy of 5 needs: Physiological, Safety, Social, Esteem and Self-Actualization (Robbins Judge, 2012). The lower needs are Physiological and Safety needs and the higher needs are Social, Esteem and Self-Actualization needs. The difference between the lower needs and higher needs is that lower needs can be fulfilled by external factors like salary and tenure, the higher needs can only be fulfilled by internal factors which is within the individual. Illustration 2 Maslows Hierarchy of Needs McCellands (Theory of 3 Needs) McCellands theory of n eeds focuses on three needs (Robbins Judge, 2012): Need for Achievement The drive to excel, achieve and succeed in relation to ordinary goals. Need for Power The need to command or make others behave in a certain way. Need for Affiliation The need for sociable, friendly and close interpersonal relationship. Herzbergs (Two Factor Theory) Herzbergs (Two Factor Theory) believes that individuals relationship to work is basic and that attitude towards work can very well conclude success or failure (Robbins Judge, 2012). Contemporary Theory Represents the current state of thinking in explaining staffs motivation. Example theories like Goal-Setting Theory, Equity Theory and Expectancy Theory. Goal-Setting Theory When goals are made specific, accepted by staffs even though it is tough and feedbacks are welcome, it may points towards the direction of increase performance. The contingency planning in goal-setting theory is deciding on public goal is better, making simple and familiar task characteristics and the national culture. Goal settings has positive outcomes but some goals may be too effective (Latham Locke, pp332-340). It views behavior as an environmental cause and ignores the inner-self of staff and stresses strongly on what had happened and what is going to be done. Unclear job expectation will most likely result in tendency from staffs to reduced their efforts to attain the preferred behavior. Equity Theory This theory was developed by J. Stacey Adams. Staffs see and compare their input-output ratio with the input-outcome ratio of relevant others. The relevant others that the staff decides to compare with adds on to the complexity of Equity Theory (Goodman, 1974, pp170-195). It causes staffs to believe that relationship is unbiased if ratios are balanced. If ratio is biased then there is an existence of unfairness and unhappiness is inevitable. Illustration 3 Equity Theory Expectancy Theory This th eory is by Victor Vroom. Expectancy Theory is one of the most accepted elaboration of motivation, even with the existence of critics on this theory, most evidence supports it (Vroom, 1964) It stresses on three relationship: Effort-Performance Relationship Exerting a given amount of effort will lead to performance. Performance-Reward Relationship Performing at a particular level will lead to the achievement of a preferred result. Rewards-Personal Goals Relationship The magnetism of the potential rewards for the individual. This theory states that the force of a predilection to do something in a certain way is directly related with the force of the potential or the rewards that are anticipated from the steps taken (Geoff Drucker, 2005). Illustration 4 Expectancy Theory Limitations and Integrating Western Motivation Theory into Asian Culture Since the development of most motivation theories arises from the west, mainly from Great Britain and United States o f America. Most likely it might be based and set upon the cultural settings from the west and it might not be applicable in a practical manner towards Asia and the rest of the world (Adler Gundersen, 2008; Robbins Judge, 2004; Hofstede 2001) Many aspects of organisation motivation theory that is developed in one culture may not be totally applicable towards another culture (Adler Gundersen, 2008). Each organisation has their own culture and culture is the factor that will partially directs on the behavior of how an organisation moves and staffs behavior. In DBS Bank Customer Centre, it practices more on chain reaction strategy. In another words, it is practicing the organisation behavior which is not self-centered but team focused. A practice that harmonize one anothers work instead of contradicting, towards the goal. This can be seen as a similar concept from Taoist philosophy called the, Ying and Yang (Lopez, 2004). In DBS Bank Customer Centre, a collective behavior is a norm where esteem needs and social needs seems to overrule self-needs and self actualisation (Hofstede, 2001; Robbins Judge, 2012). Individual goals seems less important compared to team harmony. Similarities within jobs scope does not mean there are not differences in the understanding of what is being received from the job (Shenker, 1991). The western motivation theory like Maslows (Theory of Needs), McCellands (Theory of 3 Needs) and Herzbergs (Two Factor Theory) may not necessary apply to all culture. Maslows theory, provided no experimental confirmation and several studies that sought to authenticate the theory found no support for it (Lawler III Suttle, 1972, pp265-287) There is little evidence that need structures are prearranged along the dimension by Maslow. Herzbergs theory, has not been well supported in literature and to top of it off, it has many detractors (House Wigdor, 1967, pp369-389). The procedure Herzberg used is limited by its methodology. Example : People take credits for themselves when things are good and well but on the perversely, on an extrinsic situation, they fault failure. The consistency of the methodology is uncertain where raters have to make interpretations and this might taint the findings by interpreting one answer in one way while treating a similar answer in a different way. McCellands theory, might have the best research support among the early western theories of motivation but sadly it has less realistic outcome compared than the rest of the western theories of motivation. McCelland states that the three needs are subconscious (Robbins Judge, 2012). The process is time consuming and expensive. Staffs were seen as objects, just like another contribution into the production line of goods and services but this was before Hawthorne studies which was conducted by Elton Mayo during 1924 to 1932 (Dickson, 1973) and this tremendously changed on how it was though. The study resulted with findings that staffs are not only moved by monetary rewards, their behavior has a linkage to their attitudes (Dickson, 1973) Since then, the needs and motivation of staffs started to be as the primary focal point of managers which is term as human relations approach to management (Bedeian, 1993). Don’t waste time! Our writers will create an original "Impact On Performance And Productivity In Dbs Banks Business Essay" essay for you Create order

The Effects of Television Violence Essay - 1416 Words

The Effects of Television Violence Recent attention in the media relating violence and children has created much controversy and debate. Our society has brought much focus on violence in the media and how it has effected children of all ages and races. High school shootings and increasing crime in small towns all over the country has brought forth the question of whether or not children are exposed or desensitized to too much violence in television, movies, news, and other sources. Many people feel this violence is causing children to kill children and good towns go bad. Many people are also wondering if this violence could be a matter of survival for our society or if it has to do with the way parents are raising their†¦show more content†¦Theaters have an age system for people who want to see movies but are not quite old enough to handle the violence maturely. This works when children under the age of seventeen are not admitted into certain movies unless accompanied by an adult. This is effective but only when the theaters follow the rules, and when parents who do accompany their children know which movie is acceptable for their children to see. These systems are effective for TV and movies but what about other forms of media violence such as the news, books, and video games? Video games seem to get increasingly violent and yet parents are still allowing their children to play them, and books are easy to come across as long as you have a library card or a few dollars. The violence in the news seems to be one form of brutality that will not be departing from our society until crime disappears all together. So the parents do have an effect on what their children are exposed to and they have a lot of control over most of the violence their children are witnessing. Lately, recent crime increases in white upper and middle-class parts of our nation have brought focus to this media violence problem. Many people have stereotyped urban areas as criminally prosperous areas and have only focused on this problem when it began to happen in the areas of our nation where things were supposed to have a lower crime rate. Small towns in our country areShow MoreRelatedThe Effects of Television Violence on Children1315 Words   |  6 Pages Shortly after a Boston television station showed a movie depicting teenagers dousing a derelict with gasoline and setting him afire, six youths attacked a woman and set her on fire in an identical manner. Several months later, NBC televised Born Innocent, a made-for-television- movie, which showed the sexual violation of a young girl with a broom handle. Three days after this program aired, a group of girls committed a similar attack on another 9-year-old girl (â€Å"Wild† A20). These are justRead MoreThe Effects Of Television Violence On Children1735 Words   |  7 Pageswatches approximately 23 hours of television weekly. Children spend more time watching TV than doing any other leisure activity. By the time they finish high school, most have spent more time in front of the TV than in the classroom (Strasburger, 1995). On average, a child will see 18,000 murders, robberies, bombings, assaults, and beatings in their years of watching television (Liebowitz, 1997). Not to mention all the food commercials. In today s society, the television is used for more than just entertainmentRead MoreTelevision Violence and Its Effect on Children867 Words   |  4 PagesTelevision Violence and Its Effect on Children The children of today are surrounded by technology and entertainment that is full of violence. It is estimated that the average child watches from three to five hours of television a day! (Neilson 1993). Listening to music is also a time consuming pastime among children. With all of that exposure, one might pose the question, How can seeing so much violence on television and video games and hearing about violence in in music affect a childs behaviorRead MoreThe Effects Of Television Violence On Children1552 Words   |  7 Pagesleisure 2.8 hours of television a day. There is the constant outcry from parents and teachers that children are growing to be television-obsessed zombies, or that the exposure to violence from their favorite shows are going to cause aggressive actions. But if that is true, then how is it that we as adults are able to stop ourselves from murdering everyone we see, especially if we have so many television programs with violence as a feature? The effect that television violence has on us does not comeRead MoreThe Effects Of Television Violence On Children915 Words   |  4 PagesIntroduction Today violence is the gold of television. Violence has become a high demand by the viewers. The more violence equals more views which equals more demand. According to Hamilton (2002), â€Å"Children are not the target of advertisers on most violent programs. But their exposure to violent images can lead to social damages not factored into decisions about when to air programs and where to draw the line on content† (p. 18). The controversial debate that television violence influence childrenRead MoreEffects Of Television Violence On Children Essay1722 Words   |  7 PagesEffect of Television Violence Program on Children Now more and more violence television shows appear on the screen. A lot of television shows will remind that is available for certain range of audience. Of course, elementary school student, mostly watch cartoon. However, the television production people will add violence into the show. This study aimed to demonstrate the gender-specific impact of violence-oriented television cartoons for children, and to identify the behaviors demonstrating thisRead MoreThe Effects Of Television Violence On Children Essay1246 Words   |  5 Pagesthrough violence. The guest baby sits your kids and teaches them principles you don’t agree with. Does watching violence in TV is harmful for your children? Is it Ok to let the 2 year olds watch TV unsupervised? No says the American replacing baby sitters? Hypothesis: Extensive viewing of television violence causes children to behave in aggressive or harmful ways to others. Children model behavior they see in the media, she wrote in 1993. If kids don t see the consequences of violence, it teachesRead MoreEffects of Television Violence and Children3538 Words   |  15 PagesEffects of Television violence and Children Outline: I.THESIS STAEMENT: Although the television serves as a form of entertainment, when you abuse its use, and make it a habit to watch, it gives negative effects on the behavior of children especially in their brain’s development. II. PORPUSE OF THE RESEARCH III. INTRODUCTION IV. HIPOTHESIS amp; METHOD A. CHILDREN QUESTIONNAIRE 1. HOW IT CAN AFFECT VIEWER’S BEHAVIOUR 2. CHILDREN RESPONSES B. EFFECTS amp; RESULTS 1. NEGATIVE EFFECTS a. Behavior ofRead MoreEssay Television Violence and Its Effects622 Words   |  3 PagesTelevision Violence and Its Effects Violence on television is a primary cause of violence in real life Teenagers my age are constantly being bombarded with so called parental warnings and film certificates which intend to provide us with guidance on what we should and should not be watching, if it be on the box or at the cinema. Politicians and socialRead MoreThe Effects of Television Violence on Children Essay1338 Words   |  6 Pages Thesis Statement: Unsupervised children who watch violence on television exhibit violence in their everyday lives and develop into aggressive adults. â€Å"Research shows that television violence increases levels of aggression, fear, and desensitization among some who consume it† (Hamilton). This quotation by James Hamilton briefly summarizes the potentially negative effects of television on young minds. A child’s favorite television show can keep a child occupied while the mother prepares

Should Female Contruction Workers Earn the Same Wages as Male

Ever since women have been able to vote, there have been more rights for women everywhere in America. Somehow in construction working, women get lower paid than men. Should they be paid the same as men? The working area is the same, so why is it that women have lower payments because of their gender? This should be a new rule, for women have the same exact rights as men. Everyone is working the same, so why not? Finally, this can reduce women strikes. Working class women internalize their own oppression. These women learn the stereotypes that define their lives at an early age. Working class women strive to maintain the traditional feminine ideal while simultaneously struggling with the limitations of class. To a significant extent, the†¦show more content†¦Of the recent discussions, much of this has been influenced or at least based around Freuds theory of psychoanalysis and the his account of sexual development that follows from it. In very simplistic terms his account places masculine Is the inequality between men and women a human universal In this essay I will look at whether the inequality between men and women is a human universal, or whether there are or have been societies in which women shared ... sexuality at its centre, making the penis the only recognised and valued sexual organ (Smart). Female sexuality is constructed as lack of or a void because her genitals offer us nothing to see (Irigaray), thereby her desire is framed as an urge to come to possess the valued organ, which is the penis. Freuds account of sexuality was initially dismissed by Kate Millett in 1969 as she argued his ideas were self-interested and just plain silly, however in Human Sexuality Explain the components of Human Sexuality. In your explanation include the definition of Gender we constructed in class. The components of Human Sexuality ... 1974, Juliet Mitchell brought Freud back into feminism (Smart). She argued that his references to the penis shouldnt be taken so literally, in attempt to split the symbolic phallus from the biological penis, the problem however remerged because men have both power and penises, so penis continued collapsing in the phallusShow MoreRelatedProject Managment Case Studies214937 Words   |  860 Pagesauthorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 750-4470, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, e-mail: permcoordinator@wiley.com. Limit of LiabilityDisclaimer of Warranty: While the publisher and author

Night Creature Crescent Moon Chapter 4 Free Essays

Not the same one. Couldn’t be. I stood near the window shaking my head, unreasonably spooked by a flower. We will write a custom essay sample on Night Creature: Crescent Moon Chapter 4 or any similar topic only for you Order Now Well, maybe not unreasonably. I hadn’t brought it here. My gaze flicked around the room. There wasn’t anywhere to hide, except – I glanced at the floor, and the breath I’d been holding streamed out in relief. The wooden bed frame ended at the carpet. There was no â€Å"under the bed.† Slowly I crept toward the bathroom. Why I didn’t just call security I’m still not sure. Perhaps I couldn’t bring myself to say, â€Å"I found a flower. Save me!† I’d left on the bathroom light as I always did when sleeping in a strange place. I hated walking into walls half-asleep. The reflection in the vanity mirror revealed there was no one inside. Just as there was nothing in the closet. Which meant – I turned toward the window. The curtains, meant to block the sun so Mardi Gras partiers could sleep away the day, also blocked everything else. Unable to bear not knowing, I strode across the room and whipped them back. Then stared past the empty balcony, studying the flickering neon across the street My room was on the fifth floor. How could anyone scale the hotel without being seen from below? But would the drunks even notice? If they had, would they care or merely cheer? However, if they’d cheered, I’d have heard them. â€Å"Damn,† I muttered. Someone had been here. But who? How? Why? All questions for a time when the sun was shining. Too bad they kept me up for the rest of the night. Dawn found me dressed and swilling coffee from the complimentary urn in the lobby. If I could have positioned my mouth directly beneath the spigot without undue notice, I would have. I was so tired. I showed the concierge the address on my handy dandy sheet of paper. Contrary to the opinion of the sexy-voiced Cajun with an attitude, the concierge confirmed it as the location of a trustworthy guide service – CW Swamp Tours. I retraced my route to the dock where a man waited on an airboat. â€Å"Deanna Malone?† I guess he was waiting for me. â€Å"Diana,† I corrected, and he grinned. I wished that he hadn’t His teeth were nothing to write home about. They’d make a short letter, since there were so few left. A shame. He didn’t appear a day over twenty. â€Å"Mr. Tallient sent me.† The accent was Deep South – not a hint of France, and I missed it. â€Å"I was here yesterday,† I said. His face, which resembled both Howdy Doody and Richie Cunningham, despite the bright white hair that shone beneath the morning sun like a reflector, crumpled with the effort of thought. â€Å"Was I supposed to come yeste’day? I get confused.† Hell. I hoped he didn’t get confused in the middle of the swamp. â€Å"I met someone – † I began. â€Å"No one but me comes to this place.† â€Å"Tall, dark.† I left out â€Å"handsome,† fearing I’d sound too much like Snow White. â€Å"Long hair.† My guide shrugged. â€Å"Don’t bring no one to mind.† â€Å"Did Frank – Mr. Tallient – tell you what I need †¦?† I wondered if he was Adam Ruelle, except Ruelle was mysteriously missing. Besides, I doubted a man who had been raised in a mansion, however broken down, would let his teeth rot out of his head. Then again, I could be wrong. â€Å"What’s your name?† â€Å"Charlie Wagner. Tallient said you wanted to look for the wolf.† â€Å"Have you seen one?† Charlie’s gaze slid from mine. â€Å"Can’t say as I have.† I found his choice of words interesting. He couldn’t say. Didn’t mean he hadn’t seen it â€Å"You gonna meet me here at dusk?† he asked. â€Å"Dusk?† The last time I’d come at dusk I’d nearly been eaten by an alligator, and that had been the best part. I remembered the voice, the scent of smoke, his breath in my hair, and his arm cradling my breasts. A long, long time had passed since a man’s anything had been near them. Maybe the alligator hadn’t been the best part, after all. â€Å"Wolves don’t come out in the light,† Charlie explained. I knew that â€Å"All right,† I said. â€Å"Dusk.† He made no move to leave. After several silent moments, I asked the only question I still had: â€Å"Do you know Adam Ruelle?† Charlie had been peering into my face, and now he glanced away. â€Å"Never met him.† â€Å"Know where he lives?† â€Å"No one does.† â€Å"What about the Ruelle place?† Charlie pointed to the far side of the water and the waving grass. I had nothing else to do Tallient had already hired Charlie. And I was curious. â€Å"Take me there,† I said. Charlie’s boat was a smooth, fast ride. I probably should have been wary. Airboats flipped in the swamp all the time. But the whip of the wind in my hair, the sun on my face, was too enjoyable to ruin with what-ifs. In the daylight, the swamp was beautiful. A riot of colors, hardly any alligators, not a nutria rat to be had. I doubted the area would be as appealing tonight. The red, stalklike flower grew everywhere. I jabbed my finger at a clump as we scooted past, but since we both wore earphones to drown out the blare of the boat, Charlie wasn’t going to be answering my questions anytime soon. He merely flashed me his un-teeth and kept driving. The Ruelle Mansion became visible as we slid wide around a small island. The place would fit perfectly on a Halloween card. The boards had gone gray; the windows were broken; the porch listed to one side. Despite its condition and obvious age, the word stately came to mind. In days past, music, laughter, life, had filled the rooms. If I concentrated very hard, I could imagine the Ruelle Mansion coming alive again. Most plantations in this part of Louisiana were located on the Great River Road, which ran from New Orleans to Baton Rouge. Finding one here was as mysterious as it was fascinating. I felt as if I’d stepped through a time warp and into another century. Charlie cut the engine, and we bumped against the decaying dock. â€Å"How long since someone lived here?† I asked. â€Å"Used to be a lot of transients in and out. But no one lately.† â€Å"Why not?† â€Å"People got spooked. Ha’nts and such. Heard tell a few folks disappeared and no one ever saw ’em again.† I stared at the building. If any place looked haunted, the Ruelle Mansion did. ‘I’d think the walls would have rotted in the damp.† â€Å"Made of cypress wood from the swamp. Never rots. House’ll stand until the end of time.† While I should have been reassured that the structure was sound, instead I was a bit creeped out that the house would be standing here when the rest of the world had passed away. â€Å"Come with me,† I ordered. I wasn’t afraid of ghosts, but I had a hard time believing every homeless person in the area had been scared off by the rumors. I didn’t relish running into a transient as I wandered through the place. Charlie shrugged, tied up the boat, and followed. â€Å"What’re those flowers?† I indicated a patch that seemed to mark the end of the yard and the beginning of the swamp. â€Å"The tall red ones.† â€Å"Fire iris.† â€Å"Pretty.† I took a step in their direction. â€Å"Don’t touch ’em!† â€Å"Why?† I had visions of hives, rashes, swamp warts. Hell. The thing had been on my bed. â€Å"Bad luck.† â€Å"What kind of bad luck?† â€Å"Hoodoo and such.† Hoodoo was an old-time, backwoods version of – â€Å"Voodoo?† His only answer was another shrug. This was the second time voodoo had entered the conversation since I’d gotten here. Of course I was in New Orleans, the voodoo capital of America. I shouldn’t be surprised. I wasn’t. However, I decided it might behoove me to make a visit to Priestess Cassandra after all. Charlie climbed the steps, his boots thunking against the worn wood like distant thunder. The sun threatened to cook everything well done, yet he wore jeans, a long-sleeved shirt, and work boots. I suspected the latter had something to do with snakes. Glancing at my sneakers, I made a mental note to buy heavier shoes. He opened the door, and I followed him in. Someone had stayed here once. Several hundred someones, by the size of the garbage pile. The smell didn’t help. Old food, new dirt, and†¦ I could have sworn I smelled blood. I shook my head. The place was dim, dusty, dirty, but there wasn’t any blood. Why would there be? If there’d ever been any furniture, it was gone now, either stolen or maybe used as kindling – although I couldn’t imagine the weather ever being cold enough to warrant a bonfire. There weren’t any holes in the roof or the floor, only the windows. With some elbow grease and a few pounds of soap and water, the place could be habitable again. Hey, I’d seen worse. A board creaked overhead, as if someone had accidentally stepped on a crack, then frozen at the sound. â€Å"Hello?† Charlie called. No one answered. I jerked my head toward the stairs and together we climbed them, splitting up on the second floor. Charlie took the right side; I took the left. I didn’t find anything but dirt until I reached the last room near the back of the house. There wasn’t anyone there – at least no one alive. Ha-ha. But there was a picture on the wall. A very old, very interesting picture. I was still looking at it five minutes later, trying not to hyperventilate, when Charlie found me. â€Å"Who is that?† I asked. â€Å"Ruelle.† â€Å"I thought you’d never met him.† Charlie cut me a quick glance. â€Å"Not Adam. That there’s his granddaddy, several generations back.† He tapped the corner of the photo where a tiny notation read: 1857. I’d been too flipped out to notice. â€Å"Name’s Henri.† Charlie spoke the name with a French twist, dropping the h, putting the accent on the second syllable. â€Å"He’s been dead nearly a hundred and fifty years.† Charlie’s words reached me from a long way off. I couldn’t stop staring at the photo. The face was that of the man in my dream. How to cite Night Creature: Crescent Moon Chapter 4, Essay examples

Global Business Marketing Nutrition and Beverage

Question: Discuss about the Global Business Marketing for Nutrition and Beverage. Answer: Introduction Marketing of new products by global companies is detrimental to the culture of the individuals in the host country. This paper discusses various aspects of marketing done by global brands with respect to their products. The brand considered for the purpose of this study is Coca-Cola and the host country selected is India as it is one of the most important consumer hubs of the world. The host country cultural analysis and impact on the culture of the country and its people, with the introduction of a new product by a global brand, has also been made in this study. The Coca-Cola Company- The Brand The Coca-Cola Company is most renowned and largest beverages company of the world. It serves the customers with more than 500 brands with more than 3800 choices. Brand Coca-Cola is one of the most prestigious and valued brands across the globe. Its portfolio comprises of brands worth more than 20 billion dollars. These brands include Coca-Cola Zero, Diet Coke, Fanta, Sprite, Dasani, Powerade, vitamin water, Del Valle, Minute Maid, Simply, Gold Peak and Georgia. The company offers both still and sparkling beverages to its customers. The brand is supplied to more than 200 countries and more than 1.9 billion servings are consumed by customers daily. The company is counted as one of the top ten private employers in the world. It also has dedicated focus on sustainability and reducing carbon footprints and has taken up several projects for environmental protection (Company, 2015). Coca-Cola India is a leading beverage provider of India. It offers a wide range of refreshing beverages to its consumers. The company re-entered Indian markets in the year 1993 with the liberalization of Indian economy. The product range of The Coca-Cola Company in India comprises of Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Fanta, Fanta Green Mango, Limca, Sprite, Sprite Zero, VIO Flavored Milk, Maaza, Minute Maid, Georgia and Georgia, Kinley, Bonaqua, Kinley Club Soda and BURN. The company has a strong network of bottling partners with more than 2.6 million retail outlets. Brand Coca-Cola is among the most preferred brands of Indian consumers. In India, the company operates through its fully owned subsidiary namely Coca-Cola India private Limited. It produces and sells its concentrate, beverage bases, and beverage mix powder through this subsidiary. Whereas the company has its bottling plant named Hindustan Coca-Cola Beverages Private Limited. It also has thirteen licensed bo ttling partners in India. The distribution system consists of distributors, retailers and customers (Company, 2015). Global Brand While many brands have been considered to be global, there is no single concrete definition of a global brand. Various definitions of the global brand are used by scholars and practitioners. These definitions are often used interchangeably and are the reason to create confusion in the minds of marketers. The prime aspects of a global brand are its similarity across the globe, positioning, brand identity, product promotion, etc. A global brand should also be able to offer standardized products to customers across the globe. A global brand should have a strong brand presence across the globe and should be able to generate revenue from outside its country of origin. While some global brands market their standardized products, others may localize their products and packaging to meet local tastes and preferences. In short, the global brands are the brands which can be recognized throughout the world (Kim, 2004). Brand Coca-Cola is a global brand as it has operations across various parts of the world. The company is the supplier of beverages to about 200 countries under its brand name Coca-Cola and other brands. It generates a good amount of revenue from the countries in which it operates. The company has standardized packaging and brand identity worldwide with its red and white colored logo. It has positioned itself as a beverages manufacturing and supplying company across many countries (Company, 2015). Though the promotional activities undertaken by The Coca-Cola Company varies based upon local culture, it is recognized by consumers across the world. Hence, Coca-Cola can be said to be a significant global brand. The Host Country India: Culture Indian culture is considered to be the most ancient culture of the world and is popularly known as the mother of all cultures. It is also known as the human culture as it has been open to people irrespective of their religion, gender, race, and age. History has not been able to trace its beginning so far. Though it is oldest but it is a strong and lively culture which is bubbling with energy even in present times. The Indian culture has always accepted and grown with external factors, influences, and changes. It is on the path to its development (Atreya, 1949). The culture and beliefs of an individual determine the food they consume. This is created over years based upon the beliefs and customs of the society as well. The food and drinking habits also depend upon the physical geography of a country as it is influenced by weather and climate in the particular region. India is a vast country with the wide range of climate, culture, and religion. Its food and drinking culture has been heavily influenced by many generations who have based food and drinking habits depending upon the stage of the lifecycle (baby, adult, old, etc.) and nutritional needs of an individual. The holistic food consumption approach applied by Ayurveda is considered to be very significant by modern sciences. It helps in keeping balance in the mind, body, and soul of an individual (P Pushpangadan, 2012). The peer group is known to be a major influencing factor while consuming soft-drink, in India (Nair, 2013). Prior to the introduction of Coca-Cola, Indian consumers consumed natural fruit juices, tea, and coffee. The guests were served with fruit juices (fresh or packaged), buttermilk, lassi, squash, tea or coffee. The parties did not include aerated drinks as the ones available were considered uneconomical and difficult to handle (being bottled in a glass container). The hotels and restaurants were less in numbers and served natural drinks. There was more focus on healthy consumption habits which was fresh and made at home by the households or made as per order. This bought more personal aspect to the food served by households, restaurants, and hotels (P Pushpangadan, 2012). The majority of consumers led a low to medium lifestyle. Less was spent on consumer goods due to lesser per capita income and lower disposable income of people. The families were mainly joint families with a number of family members. Buying habits of younger generation did not depend on much upon credit facilities (Si ngh, 2013). Changes in Indian Culture Marketing of new products by Coca-Cola is found to be detrimental to the culture of the individuals in India. The changes with the introduction of Coca-Cola have had, on India and people of India have been slow and gradual. The changes include the increase in unhealthy eating and drinking habits, dining out, consuming more unhealthy food and drinks while shopping or at movies, laziness, packaged food consumption, health problems, party culture, etc. (Foundations, 2013). Unhealthy Food Habits Indian consumers are exposed to unhealthy food habits by the advent of Coca-Cola and other packaged food and drinks. The consumers who are able to afford nutritious food are moving to packaged food and drinks habit due to fast paced work life which has been caused due to the arrival of multinationals like Coca-Cola Company. Whereas those who cannot afford nutritious meal consume packaged food which are more energy dense and can cause ill health (obesity, diabetics, etc.) (Foundations, 2013). Adoption of Western Dietary Culture With more population making rural-urban migration there are changes in dietary profile which is impacted by increased dependence on external forces. Such people are adopting western dietary profile which is known to be unhealthy (Foundations, 2013). Dining Out Though the majority of Indian population prefers to dine at home with freshly prepared home food, dining out culture is growing at a rapid pace. This comprises on restaurants, street stalls, stand-alone food counters, Dhabas (roadside food shops). The total value spent on food service included 13% which was spent on fast food (Foundations, 2013). Dining out culture is growing at such a pace due to the strategic promotion and pricing activities of global brands like Coca-Cola. Packaged Food Consumption The packaged food consumption is on an increase in urban areas where there are more working women. Such areas show the inclination to consumption of packaged and processed food products (Foundations, 2013). Consuming Unhealthy Food/Drinks while Shopping /Movies The consumption of unhealthy drinks has shown an increase especially while shopping or at movies. There has been 70% rise in consumption of soft-drinks during the period between 2007- 2012. It was noted to be highest in India (Foundations, 2013) Laziness Leading to Quick Services Restaurants The laziness to prepare food that comes as a side-effect of availability of packaged food has placed a high inclination towards availing services from quick restaurants. There is a slow and gradual shift in consumption from home-made food to ready-made food. This has been the outcome of products like packaged beverages and food (Sivanandham, 2002). Coca-Cola: Marketing in India By the time Coca-Cola entered the Indian market, in 1993, its competitor Pepsi was already operating in India. Due to the predominance of Pepsi, Coca-Cola failed to make the expected impact. However, Pepsi had created demand for aerated drinks among India consumers which had a positive impact on the sales figures of Coca-Cola. The brand then shifted its focus from global promotion to localized promotion or marketing. The brand adopted different marketing strategies, for rural and urban Indian consumers, based upon diverse Indian context. The brand localization marketing strategies included the strategies "Life ho to Aisi", meaning life as it should be; "Thanda matlab Coca-Cola", signifying Coke means refreshment; Regional campaigns; and Coke and food combo meals (Kaye, 2004). Life Ho To Aisi Campaign This marketing strategy meant life as it should be. It was focused on 4% of the Indian population (in metros and large towns). The inspirational message reached loud and clears to the target audience and it impacted the growth and sales of Coca-Cola in India positively (Kaye, 2004). Source: https://www.google.co.in/search?q=life+ho+to+aisi+coke+adespv=2biw=1455 bih=705site=webhpsource=lnmstbm=ischsa=Xved=0ahUKEwi_hLfl0ujOAhXBvo8KHZfAACEQ_AUIBygC#imgrc=QVfM2KfaYgpJXM%3A Thanda Matlab Coca-Cola Campaign This campaign signified "Coke means refreshment." the main aim was to target consumers across small towns and rural market. This comprised 96% of Indian population. For this purpose, Coke introduced a Rs. 10 bottles as well so that low-income group could afford it (Kaye, 2004). Source:(Kadri, 2006) Regional Campaigns In order to reach larger rural consumers, Coca-Cola recruited regional teams and set up regional network system. Local managers and advertising teams were recruited to reach local customers and improve their responsiveness. Due to India's linguistic diversity, the ads were published in local languages. Below is an example of sign writing in Gujarati language (Kadri, 2006). Source:(Kadri, 2006) Source:(Kadri, 2006) Coke and Food Combo Meals Campaign The promotional activities in South Indian states are done in a different manner due to the difference in language and food habits. Coca-Cola promoted Coke in southern states by providing South Indian food combo offers. This was also followed by television commercials and print ads. Below is an example of promotion done by South Indian meal combo offer (Kadri, 2006) The visual communication by Coca-Cola in India reached both rural and urban masses of India. The local specific cultural mediation doubled the penetration of Coca-Cola between 2001-2003. It pushed Coke ahead of its largest competitor, Pepsi, in the minds of Indian consumers. Indian consumers could relate to the ads by Coca-Cola as it was conveyed locally with the help of vernacular language (Kadri, 2006). References Atreya, B. L. (1949). Indian Culture. Paris: UNESCO. Retrieved August 30, 2016, from https://unesdoc.unesco.org/images/0015/001550/155065eb.pdf Company, T. C.-C. (2015). Our Company. Retrieved August 30, 2016, from https://www.coca-colaindia.com/: https://www.coca-colaindia.com/our-company/coca-cola-worldwide-and-in-india/ Foundations, R. (2013). Unhealthy developing world food markets. Rockefelle Foundations. Retrieved August 30, 2016, from https://www.rockefellerfoundation.org/app/uploads/Unhealthy-Developing-World-Food-Markets.pdf Kadri, M. (2006). Glocal Cola. Retrieved August 30, 2016, from https://randomspecific.com/wp-content/uploads/2009/03/glocal_cola.pdf Kaye, J. (2004). Coca-Cola India. Tuck School of Business. Retrieved August 30, 2016, from https://mba.tuck.dartmouth.edu/pdf/2004-1-0085.pdf Kim, E. S. (2004). The meaning of global brand: A perspective from the Korean consumers. University of Hawaii, International Management. Hawaii: University of Hawaii. Retrieved August 30, 2016, from https://scholarspace.manoa.hawaii.edu/bitstream/10125/11686/1/uhm_phd_4480_r.pdf Nair, J. K. (2013). Factors Influencing Brand Loyalty of Soft Drink Consumers in Kenya and India. Int.J.Buss.Mgt.Eco.Res., 4(2), 706-713. Retrieved August 30, 2016, from https://www.ijbmer.com/docs/volumes/vol4issue2/ijbmer2013040203.pdf P Pushpangadan, V. M. (2012, Jnauary). Food, Nutrition and Beverage. Indian Journal of Traditional Knowledge, 11(1), 26-34. Retrieved August 30, 2016, from https://nopr.niscair.res.in/bitstream/123456789/13417/1/IJTK%2011(1)%2026-34.pdf Singh, S. J. (2013). Changing Lifestyles Influencing Indian Consumers: Conceptualizing and Indentifying Future Directions. Global Journal of Management and Business Studies, 3(8), 861-866. Retrieved August 30, 2016, from https://www.ripublication.com/gjmbs_spl/gjmbsv3n8_06.pdf Sivanandham, S. P. (2002). A Study Of Changing Indian Food Market Structure. Retrieved August 30, 2016, from https://tejas.iimb.ac.in/articles/Tejas_December%20Edition_Article%202.pdf